What are the responsibilities and job description for the Admissions & Marketing Coordinator position at Rockwell Care?
Position: Admissions & Marketing Coordinator
Confidential Company – Less than 99 bed-Bed Skilled Nursing Facility
Shasta / Siskiyou County, California | Full-Time
A Skilled Nursing Facility is seeking a motivated and results-driven Admissions & Marketing Coordinator to manage the facility’s admissions process while actively developing referral relationships and supporting census growth. This position combines Admissions, Insurance Verification, Referral Management, and Healthcare Marketing into one key role.
Key Responsibilities
- Manage referrals from initial inquiry through admission.
- Review and monitor referrals through CarePort and other referral sources.
- Verify insurance eligibility, benefits, and authorization requirements prior to admission.
- Coordinate referral review with Nursing, Business Office, Rehabilitation, Social Services, and Administration.
- Maintain timely follow-up with hospital case managers, discharge planners, physicians, families, and insurance providers.
- Communicate acceptance decisions and coordinate admission arrangements.
- Build and maintain strong relationships with hospitals, case managers, physician groups, health plans, and community referral partners.
- Conduct regular marketing outreach to generate new referrals and increase facility visibility.
- Track referrals, admissions, declines, lost opportunities, and referral conversion.
- Collaborate with facility leadership to achieve census and skilled census goals.
- Provide excellent customer service to prospective residents, families, and referral partners.
Qualifications
- Experience in SNF admissions, healthcare marketing, case management, insurance verification, or post-acute care preferred.
- Knowledge of Medicare, Medicare Advantage, Medi-Cal, and managed care preferred.
- Strong communication, marketing, organization, and follow-up skills.
- Ability to develop relationships with hospital case managers and referral sources.
- Must be proactive, responsive, and comfortable working in a fast-paced healthcare environment.
What We’re Looking For
We need someone who can build relationships, generate referrals, verify coverage, coordinate admissions, and close the loop with case managers.
The goal is simple: create a seamless admission experience while helping the organization grow its census and skilled mix
Apply today and join our Healthcare team.