What are the responsibilities and job description for the Content Marketing Manager position at Rockstar?
Rockstar is recruiting for an innovative AI company that has developed the first agentic AI platform for enterprise accounting, purpose-built to deliver SOX-compliant, real-time close. The founders have experience coming from both sides of the problem: from overseeing finance organizations at major tech companies to building month-end close systems at industry leaders. The company recently raised $41M in seed and series A funding from top-tier investors and is backed by finance leaders from prominent technology firms.
The Role
The company is hiring a Content Marketing Manager to build its content function from zero and scale it into a durable growth engine. This is a hands-on, builder-operator role. The candidate will set the strategy, do the writing, build the system behind it, and measure what matters. The company is looking for someone who can combine editorial judgment, SEO depth, AI-native execution, and strong operator instincts.
The audience is controllers and senior accounting leaders at mid-market and enterprise companies. They are pressed for time, allergic to hype, responsible for some of the highest-stakes workflows in the business, and as such, the content strategy and production must reflect that.
What you'll do
* Own the content engine across formats and channels: long-form blog posts, thought leadership articles, ebooks, whitepapers, SEO guides, landing pages, newsletters
* Build SEO strategy end to end, including site architecture, crawlability, schema, internal linking, keyword research, long-tail ranking, backlink acquisition, and LLM-friendly formatting
* Monitor and improve the company's visibility across AI answer engines including ChatGPT, Claude, and Google AI Overviews
* Comfort writing about complex topics and workflows for a senior enterprise audience in a clear, authoritative, credible way
* Build a repeatable content production system with strong briefs, editorial workflows, repurposing pipelines, and distribution processes
* Own the company newsletter, including strategy, writing, cadence, and growth
* Test new formats and channels including, video, and interactive tools with a bias toward fast experimentation
* Partner closely with demand generation and product marketing to ensure content supports pipeline across campaigns
About you
* 3–5 years of content marketing experience in B2B SaaS
* Strong ownership of SEO and a track record of driving organic growth
* Exceptional writer with strong editorial judgment and clarity of thought
* Comfortable setting strategy and executing independently
* Deep understanding of SEO fundamentals (technical, on-page, and off-page)
* Working knowledge of how AI answer engines surface and cite content
* AI-native in your workflow (Claude, ChatGPT, etc.)
* Able to build systems and use AI as a force multiplier without losing voice
* High velocity and strong judgment — you ship, learn, and iterate quickly
* Organized and self-directed in an early-stage environment
Must-haves
* Experience at an early- to growth-stage startup (not just executing against an established playbook)
* Experience building content strategy, roadmaps, and editorial systems
* Strong understanding of content distribution, repurposing, and social
* High quality bar and strong taste level
* Experience using modern tools and AI for content creation
Strong plus
* Background in accounting, finance, fintech, or close-adjacent software
* Experience writing about close workflows, reconciliation, or financial operations
* Familiarity with Claude Code or similar AI tooling
* Experience with Framer, Ahrefs, HubSpot, or similar tools
* Experience growing a B2B newsletter
* Experience running integrated content campaigns
* Experience with video content
Why this role matters
Content is one of the clearest ways the company earns trust in a skeptical category. Most accounting content today is generic, SEO-driven, or written for beginners. The team is building the opposite: clear, high-signal content that senior accounting leaders actually respect. This role will define how the company shows up in the market and build a content engine that compounds.
Why join us
* Impact from day 1: You’ll own and scale the entire content engine.
* Autonomy: High-agency environment. Ship fast, iterate faster, and own results end-to-end.
* Join an AI-native company where AI is core to how the team builds and operates
* Competitive salary, equity, and benefits