What are the responsibilities and job description for the CRM Automation Specialist position at ROCKLAND MANUFACTURING?
Description
Who We Are:
We’re a family-owned manufacturer of custom attachments for heavy construction equipment. We’re looking for an Automation Specialist to join our team to help support our customer journey! This position is hybrid remote, based out of Bedford, Pennsylvania.
What You’ll Own:
- Build smart CRM workflows (lead nurture, abandoned cart, post-purchase).
- Automate order-status emails/SMS (“shipped”, “delayed”, “ready for pickup”).
- Reduce friction from quote ? purchase with dynamic tools and follow-ups.
- Manage SaaS vendors (Zapier, Twilio, Stripe webhooks, etc.).
You’re a Fit If You:
- Are 2 years deep in HubSpot, Klaviyo, or similar.
- Have built 10 complex Zapier/Make scenarios.
- Are comfortable with JavaScript in CRM custom code or Python scripts.
- Obsess over where customers drop off and how to fix it.
Nice-to-Haves: Experience with Shopify, Twilio, HTML email templating.
Rockland offers salary commensurate with experience as well as a comprehensive benefit package. Check us out and apply today!