What are the responsibilities and job description for the Communications Manager - Media Relations/External Communications position at Rocket?
ABOUT BEDROCK
Bedrock is an award-winning real estate developer focused on comprehensive city building initiatives in Detroit and Cleveland. Its work includes creating iconic cityscapes, rehabilitating historic properties, and making space for the community—all with the philosophy to operate for more than profit.
Since 2011, Bedrock has invested and committed more than $7.5 billion to develop and restore more than 140 properties, totaling over 21 million square feet of office, retail, residential, hospitality, industrial, data centers and parking. In 2024, Bedrock was named one of the world’s Most Innovative Companies by Fast Company.
For additional information about Bedrock, please visit bedrockdetroit.com or connect with us on Facebook, Instagram, LinkedIn and X.
POSITION SUMMARY
The Communications Manager supports the development and implementation of Bedrock’s communication strategy aligned with business goals. Responsibilities include drafting communications plans, messaging, talking points, press releases, media advisories and pitches to inform, engage and secure earned media coverage. The Manager is proactive, focused and organized with the ability to drive media relations campaigns and other communications initiatives including but not limited to media monitoring and reporting, award submissions, speaking engagements, PR event planning and execution and more.
ESSENTIAL FUNTIONS
Develop and manage communications plans for Bedrock projects, initiatives and milestones.
Create, edit and distribute impactful written content including press releases, pitches and narratives that further define and build upon Bedrock’s mission and vision; develop media kit materials that are aligned with and incorporate approved messaging.
Conduct media outreach to secure ongoing, positive earned press coverage.
Cultivate media relationships to ensure consistent engagement with relevant local, regional and national media.
Develop messaging, talking points and/or media statements, as needed.
Lead planning, execution and promotion of PR events; provide on-site management at PR events or company engagements, as required.
Work collaboratively across teams to identify and align project priorities and strategies.
Compile reporting and provide analysis of Bedrock coverage based on key communication metrics; monitor and distribute Bedrock related media coverage.
Generate award submissions.
Vet and coordinate speaking engagements.
POSITION REQUIREMENTS
Bachelor’s degree in Public Relations, Journalism, Communications or related field or equivalent education, training and experience
5-10 years of public relations or related experience, ideally within commercial real estate or development
Strong written and verbal communication skills
Excellent attention to detail and organization
Ability to manage multiple tasks and meet deadlines
Desire to work both independently and collaboratively
KEY COMPETENCIES
Communication: Clearly articulates vision and expectations, adapts messaging to diverse audiences, fosters open dialogue, and manages conflict constructively.
Planning & Organization: Aligns team efforts with strategic goals, delegates effectively, anticipates challenges, and drives accountability and results.
Problem Solving: Proactively identifies and resolves issues, promotes critical thinking, and supports continuous improvement and collaboration.
Culture & Ethics: Models integrity and inclusivity, champions organizational values, and fosters a positive, ethical, and inclusive work environment.
Technical Expertise: Applies and develops industry knowledge, mentors others, and stays current with trends to drive performance and innovation.
Leadership & Accountability: Demonstrates accountability by setting clear expectations, making sound decisions, and taking ownership of results while building strong relationships, modeling organizational values, adapting effectively to change, and developing others to drive accountability and performance.
WORK ENVIORMENT
Bedrock is an in-person, five-day-a-week workplace. All team members are expected to work onsite Monday through Friday during standard business hours, unless otherwise specified by their role or designated shift.
Some roles may have flexibility to work remotely on Fridays, based on the nature of the work and business needs. This flexibility is granted at the discretion of the Company and may be adjusted at any time.
Physical Requirements: Prolonged periods of sitting and computer use; occasional movement between buildings; ability to lift up to 15 lbs. Occasionally.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities and may be modified periodically.
Disclaimer
This job description should not be construed as an exhaustive list of duties and responsibilities performed by persons assigned to this classification. It is not intended to limit or in any way modify the right of any supervisor or manager to assign, direct and control the work of employees under his/her supervision. All principal duties and responsibilities of this position are essential functions of the position. Job descriptions are reviewed on a regular basis and may be revised at any time. Revisions will be communicated to employees within the classification. This job description does not constitute a contract of employment; therefore, the company may exercise its employment-at-will rights at any time.
Bedrock is an equal-opportunity employer.