Senior/Lead Growth Marketing Manager

Senior/Lead Growth Marketing Manager

Location: Denver, CO 

Reports to: Head of Growth

About Sploot

Sploot is reinventing veterinary care with a modern, customer‑first approach. We’re building a new kind of vet experience—seamless, accessible, and loved by both pet parents and veterinary teams.

Backed by L Catterton, the world’s leading growth private equity investor in consumer brands, Sploot is scaling rapidly across the US. Our team is made up of ex‑consultants and startup operators who value structured problem solving, impact orientation, and high ownership.

Digital Advertising Strategy:

• Own Sploot’s paid acquisition program across Google Ads, Meta, YouTube, TikTok, CTV Programmatic, Direct Mail and more.

• Build and evolve a high-performing client acquisition strategy spanning the full funnel - from awareness to conversion.

• Determine the optimal ad mix across platforms and funnel stages to maximize ROI.

• Design campaign structures across channels that align with real-time business needs, including market-level clinic capacity and appointment availability.

Channel Execution & Optimization:

• Launch, manage, and optimize campaigns across platforms, testing targeting, bidding, and creative.

• Identify and implement opportunities to streamline and automate advertising workflows using AI tools, agents, or scripts.

Creative Collaboration:

• Collaborate with creative team to develop high-performing ad concepts and formats

• Design and execute systematic creative testing frameworks (hooks, formats, audiences)

• Analyze creative performance and provide data-driven feedback for future content

Insights & Reporting:

• Monitor daily/weekly performance metrics and proactively adjust campaigns

• Identify trends, diagnose underperformance, and implement solutions quickly

• Build and maintain reporting dashboards for campaign performance tracking. leveraging tools like GA4 and Mixpanel

• Ensure data accuracy across the marketing stack and maintain clean attribution through proper UTM usage, platform integrations, and consistent reporting practices.

Audience Development:

• Develop and refine customer personas based on campaign data and customer insights

• Build and test custom audiences, lookalikes, and interest-based targeting

• Collaborate with lifecycle marketing on retargeting and customer journey optimization

Emerging Channels & Recruiting:

• Pilot and scale new platforms like YouTube and TikTok to drive growth and build early learnings and best practices to support future investment.

• Support recruiting ads on LinkedIn and Indeed

Who You Are:

• 5-7 years of experience in performance marketing or digital advertising roles, ideally in a high-growth B2C business.

• Deep knowledge of Google Ads and Meta Ads, managing significant ad spend ($100K monthly), with hands-on experience across the funnel - e.g., search campaigns, demand gen, and GDN 

• Strong familiarity with YouTube and TikTok Ads

ª Experience with DTC or eCommerce and physical-location-based businesses (e.g., retail, healthcare, fitness) is a plus

• Strong analytical skills with experience in campaign optimization and performance analysis - you don’t just report metrics, you act on them

• Detail-oriented with excellent project management and organizational skills

• Creative mindset with ability to collaborate effectively with creative teams

• Proficient in tools like GA4, Mixpanel, and comfortable ensuring clean attribution across the marketing stack.

• Curious and eager to learn new platforms, tools, and growth tactics

• Passion for pets and purpose-driven brands that make people’s lives better