Specialist, Influencer Strategy

Job Summary

Title: Specialist, Influencer Strategy

Location: New York, NY (Full Time, On-Site)

Reports to: President of Distribution and Vice President of Digital Marketing & Strategy

The Role

Roc Nation Distribution is seeking an experienced Specialist, Influencer Strategy to join our dynamic digital marketing team. This position reports to both the President of Distribution and Vice President of Digital Marketing & Strategy and serves as a key member of the Roc Nation digital team servicing Distribution clients.

The ideal candidate will support influencer partnerships, strategies, and campaigns to amplify the reach of our artists and music projects. This individual will work closely with influencers, creators, and internal teams to craft innovative, data-driven campaigns that elevate the profile of our artists, increase fan engagement, and drive music distribution goals across streaming platforms and social media.

Key Responsibilities

• Influencer Campaign Strategy: Assist in the design and execution of influencer strategies to promote Roc Nation's artists and music projects. Focus on driving organic engagement across platforms like TikTok, Instagram, and YouTube through both paid and organic influencer partnerships
• Partnership Development: Build and maintain strong relationships with creators, music influencers, and talent agencies. Identify creators with a strong cultural fit for our artists, overseeing collaborations that align with album releases, singles, and music video launches
• Campaign Execution: Oversee the day-to-day management of influencer campaigns, from briefing influencers on deliverables to managing timelines and ensuring successful execution. Handle contracts, legal approvals, and communication to ensure all deliverables meet campaign objectives
• Tracking & Reporting: Track influencer campaigns, monitor key performance metrics, and generate reports on campaign effectiveness. Provide actionable insights and optimization strategies to improve future campaigns
• Trends Forecasting: Stay on top of evolving social media trends and their relevance to Gen Z audiences. Use these insights to keep Roc Nation’s music campaigns innovative & cutting-edge
  
  

Qualifications

• Bachelors Degree in a related field required
• 2 years of experience in influencer marketing, digital marketing, or a related field, with a significant portion of that experience within the entertainment, music or sports industries
• Proven ability to assist in end-to-end influencer campaigns, from ideation to execution and analysis
• Strong relationships with influencers, creators, and talent agencies in the music industry
• A passion for music, sports, and entertainment, with the ability to think creatively and strategically about influencer partnerships amplify our brand and our clients
• Strong analytical skills with the ability to translate data into actionable insights and optimize campaigns accordingly
• Excellent communication and project management skills; ability to execute under pressure, highly organized, and proactive
• Drive to take initiative, work independently and be accountable while also working as a team player by being collaborative, positive, and flexible
  
  

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

Benefits & Perks

HEALTH: Medical, vision, dental and mental health benefits for you and your family with access to a health care concierge and Flexible or Health Savings Accounts (FSA or HSA)

YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time and floating days

CAREER: Career and skill development programs with School of Live

WEALTH: 401(k) program with company match

The Expected Compensation For This Position Is

$52,000.00 USD - $65,000.00 USD

• Pay is based on a number of factors including market location, qualifications, skills, and experience.