What are the responsibilities and job description for the Growth Marketing Manager position at Robinson and Casey PLLC - Attorneys in Palm Beach?
Our firm is growing, and we are looking for an experienced marketing professional to drive our marketing strategy, increase lead funnels, and continue building our brand.
In this role, you'll be responsible for executing marketing campaigns, supporting referral-based and B2B marketing efforts, and leading us into our next chapter of growth. If this sounds like you, start your application today!
This is a full-time (40 hours/week) hybrid-optional role (location - Boca Raton, FL); you'll stay connected to our team through regular check-ins and project collaboration.
Out of respect for our office and hiring process, please apply via the online application. Applicants who reach out to the Firm will automatically be disqualified.
Responsibilities
- Develop and implement marketing strategies to generate client growth and revenue
- Conduct market research and analyze data to identify target audiences and trends
- Create and manage marketing campaigns across various channels (e.g., social media, email, SEO, PPC)
- Collaborate with cross-functional teams to drive client acquisition and retention efforts
- Optimize website and landing pages for increased conversions using A/B testing and user behavior analysis
- Monitor and report on marketing metrics and analytics, including CRM data management
- Manage budget allocation and ensure cost-effective marketing strategies
- Identify and evaluate new growth opportunities and partnerships to expand the client base
- Stay up-to-date with emerging trends, technologies, and best practices in growth marketing
Qualifications
- Bachelor's degree in Marketing (or related field or at least 5 years of relevant experience)
- 4 years driving marketing strategy and/or marketing campaigns
- Proficiency in data analytics (including SEO/SEM)
- Strong understanding of referral-based & B2B marketing
- Excellent written and verbal communication skills
- Experience working independently with remote teams
Preferred Qualifications
- Previous marketing experience in a law firm
- Experience with HubSpot
- Videography/Photography experience
Compensation
$68,500 - $72,500 USD yearly annual KPI incentive bonus
About Robinson and Casey, PLLC
Why You’ll Love Working Here
- You’ll be part of a team that truly makes a difference in people’s lives.
- We value work-life balance and a supportive, inclusive workplace culture
- We offer competitive pay, benefits (including unlimited PTO and 12 paid holidays), and opportunities for growth.
A Little About Us
At Robinson & Casey, we believe that compassion and professionalism go hand in hand. We specialize in Behavioral Health Law (specifically the Marchman Act and Guardianship); therefore, we’re not just in the business of law — we’re in the business of helping people rebuild, recover, and move forward as they navigate substance abuse, addiction, and/or mental health challenges. Our values — Integrity, Service, Courage, Perseverance, Honesty & Empathy — guide everything we do.
If you’re ready to bring empathy, energy, and organization to a team that values every client and every voice — we’d love to meet you.
Salary : $68,500 - $72,500