SEO Content/Marketing Specialist

We are looking for a dedicated SEO Content Writer/Marketing Specialist to join our team on a long-term contract basis. Located in Cleveland, Ohio, this role offers an exciting opportunity to manage digital marketing initiatives, maintain brand presence, and oversee a variety of creative projects. This position is remote and requires 20-25 hours per week, with flexible scheduling.

Responsibilities:

• Manage incoming leads from various sources such as websites and pay-per-lead platforms, ensuring accurate entry and assignment within the CRM.

• Oversee social media activities, including content creation and platform management, with a focus on driving engagement.

-Short form content writing and content creation.

• Update and maintain the company website using WordPress, including partner page creation and blog posting.

• Monitor and respond to feedback on review platforms like G2, while identifying potential leads.

Overview:

We’re seeking a highly skilled SEO Content Writer who blends a passion for storytelling with technical SEO expertise — particularly in the SaaS or CRM space. This hybrid role will initially focus on strategic content projects and evolve into a full-time remote position driving long-form blog content, keyword optimization, AI-driven content strategy, and site updates.

Top 3 Must-Have Skills:

1. SEO-Driven Content Writing – Blog posts, website pages, metadata, landing pages
2. AI Content Strategy – Understanding of how to optimize and enhance AI-generated content (e.g., using Google’s AI engine) for SEO
3. Content Gap Analysis Keyword Research – Self-directed research using SEO tools to discover new content opportunities

Responsibilities

First 90 Days (Part-Time, ~15-20 hours/week):

• Update and edit existing website content for clarity, accuracy, and SEO best practices
• Write and optimize blog posts focused on SaaS, CRM, and related B2B tech topics
• Collaborate with the marketing team to ensure consistent brand voice
• Audit existing content for SEO opportunities and AI enhancement potential

After 90 Days (Full-Time, 40 hours/week):

• Own the content calendar and SEO content strategy
• Run content gap analyses to identify ranking opportunities
• Conduct keyword research and competitor audits
• Leverage tools such as Google Search Console, and SEMrush, or Screaming Frog, or Moz, or Ahrefs, AND Google Analytics to report on performance
• Create AI-augmented content using LLM tools and optimize it for discoverability
• Partner with product and sales teams to create high-converting content aligned with product messaging

• At least 2 years of experience in a marketing role, demonstrating proficiency in digital marketing strategies.

• Strong knowledge of Canva & Adobe Creative Cloud, including Illustrator and InDesign.

Requirements

• 3 years of experience in SEO content writing, ideally within SaaS, CRM, or other B2B software verticals
• Demonstrated experience using AI tools for writing or optimizing content
• Proven ability to independently conduct keyword research, competitive analysis, and content audits
• Expertise in SEO platforms such as SEMrush, Ahrefs, Screaming Frog, Moz, Google Search Console, and Google Analytics
• Ability to write content that speaks to technical and executive audiences
• Strong understanding of on-page SEO, metadata optimization, and content structuring for featured snippets
• Portfolio or writing samples required (SaaS/CRM examples strongly preferred)

Bonus Skills:

• Familiarity with HTML or CMS platforms (e.g., WordPress, Webflow)
• Experience working with content teams or product marketing in an agile SaaS environment
• Basic understanding of LLM optimization and AI-content ranking strategies

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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