Media Buyer

Description

We are looking for an experienced Media Buyer to join our dynamic team in West Palm Beach, Florida. In this role, you will craft and execute strategic media plans across various channels, ensuring impactful campaigns that align with client goals. The ideal candidate thrives in a collaborative environment and is driven by data-driven decision-making to optimize performance.

Responsibilities:
Develop and implement strategic media plans tailored to client objectives and audience insights.
Oversee media buying across multiple platforms, including negotiating rates, securing placements, and tracking campaign performance.
Collaborate with creative, branding, and digital teams to ensure campaigns are cohesive and effective.
Build and maintain strong relationships with media vendors, publishers, and advertising networks.
Monitor and manage campaign budgets, ensuring accurate invoice reconciliation and adherence to contractual terms.
Analyze campaign metrics to identify areas for improvement and recommend actionable optimizations.
Stay updated on emerging media trends and platforms to drive innovation in campaign strategies.
Contribute to team culture and participate in process improvements to enhance workflow efficiency.
Ensure all media campaigns align with brand standards and deliver measurable business results.

Requirements

Minimum of 5 years of experience in media planning and buying, preferably within an agency environment.
Demonstrated expertise in managing multi-channel campaigns, including both traditional and digital media.
Strong knowledge of media research tools such as Simmons, Scarborough, and MediaRadar, as well as digital platforms like Google Ads and Meta Ads Manager.
Exceptional organizational, analytical, and communication skills.
Proven ability to interpret data and translate insights into actionable media strategies.
A collaborative mindset with a passion for innovation and continuous learning.
Experience working with demand-side platforms (DSPs) and programmatic advertising.
Familiarity with budget management and invoice reconciliation processes.

Innovation starts with people.

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use.

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