Marketing Data & Analytics Consultant

We are looking for an experienced Marketing Data & Analytics Consultant to support our client on a contract basis in Lansing, Michigan. In this role, you will leverage your expertise in digital marketing platforms and analytics tools to optimize campaigns and enhance data tracking capabilities. This short-term project offers an opportunity to deliver impactful solutions and drive measurable results. The Marketing Data & Analytics Consultant will assist our client with auditing their current paid ads and SEO strategy, review their data and dashboards, and help optimize campaigns for better marketing data reporting. This is a short-term consulting opportunity for candidates with 5 years of experience in digital marketing strategy.

Responsibilities:

• Perform a detailed audit of current marketing systems and data tracking processes.

• Optimize digital advertising campaigns on platforms such as Facebook and LinkedIn.

• Utilize tools like Google Analytics and Adobe Analytics to analyze marketing performance and provide actionable insights.

• Collaborate on the setup and execution of paid advertising strategies using Google AdWords and other relevant platforms.

• Ensure seamless integration and functionality between marketing systems, including HubSpot.

• Develop recommendations for improving data accuracy and campaign effectiveness.

• Generate reports and dashboards to monitor campaign progress and performance.

• Provide strategic guidance to enhance CRM marketing efforts with targeted approaches.

• Identify opportunities for better alignment across marketing tools and platforms.

• Deliver concise, actionable solutions within the project's defined timeline.

• Minimum of 5 years of experience in marketing analytics and digital advertising.
• Proficiency in Google Analytics and Adobe Analytics for performance tracking.
• Expertise in managing paid advertising campaigns on Facebook and LinkedIn.
• Strong knowledge of Google AdWords and CRM tools such as HubSpot.
• Ability to conduct comprehensive audits of marketing systems and processes.
• Skilled in providing actionable insights to improve campaign outcomes.
• Experience with integrating and optimizing marketing platforms for cohesive functionality.
• Strong analytical and problem-solving skills to address complex challenges.
Innovation starts with people.^®

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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