Email Marketing Manager

We are looking for an experienced Email Marketing Specialist to lead and optimize email marketing strategies for a dynamic company in Livonia, Michigan. In this role, you will leverage your expertise to design impactful campaigns, improve customer engagement, and drive measurable business outcomes. The ideal candidate will bring a strong background in email marketing platforms, campaign development, and strategic planning.

Responsibilities:

• Develop, execute, and optimize email marketing campaigns to engage target audiences and achieve business objectives.

• Utilize advanced email marketing platforms to design and implement campaigns, ensuring high delivery and engagement rates.

• Craft visually appealing and responsive HTML emails that align with brand guidelines and resonate with recipients.

• Conduct A/B testing and analyze campaign performance to refine strategies and maximize effectiveness.

• Collaborate with cross-functional teams to align email marketing efforts with broader CRM and marketing initiatives.

• Maintain and enhance customer databases to improve segmentation and targeting.

• Lead strategic planning for email marketing, setting clear goals and KPIs to measure success.

• Stay updated on industry trends and best practices to continuously improve email marketing performance.

• Manage Adobe Campaigns and other tools to streamline campaign workflows and automate processes.

• Monitor and ensure compliance with email marketing regulations, including CAN-SPAM and GDPR.

• A minimum of 10 years of progressive experience in marketing, with a proven track record of strategic execution and measurable impact.

• 5 years of experience with Adobe Campaigns.

• Proficiency in designing and deploying campaigns using advanced email marketing platforms.

• Strong skills in HTML email development and creating responsive, visually appealing designs.

• Proven track record of conducting A/B testing and analyzing data to improve campaign performance.

• Ability to develop and execute strategic plans that align with business goals.

• Knowledge of email marketing regulations and compliance standards.

• Excellent communication and collaboration skills to work effectively with cross-functional teams.

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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