What are the responsibilities and job description for the Wine Ambassador position at Robert Craig Winery?
Tasting Room Wine Ambassador (Sales Focused)
Robert Craig Winery | Napa Valley, CA
Full-Time and Part-Time Opportunities Available
Reports to: Director of Sales and Experience
About Robert Craig Winery
Robert Craig Winery is a Napa Valley producer focused on mountain-grown Cabernet Sauvignon, with deep roots on Howell Mountain. Our Downtown Napa Tasting Salon offers a refined, unhurried space where guests connect with our wines and our team.
We are a small, collaborative, and performance-driven team focused on delivering exceptional experiences and driving meaningful results.
Role Overview
We are seeking a polished, sales-driven Wine Ambassador to deliver an exceptional guest experience while driving direct-to-consumer revenue, wine club growth, and repeat visitation.
This is not a traditional hospitality role. Every tasting is an opportunity to build a collector, deepen loyalty, and generate sales.
Success in this role is measured by sales performance, wine club conversion, and customer retention.
Key Responsibilities:
Sales and Guest Experience
- Lead engaging, educational tastings
- Drive wine sales and wine club conversions
- Confidently guide purchasing decisions and close sales
- Build long-term customer relationships
Outreach and Brand Representation
- Develop relationships with concierges, hotels, and local partners
- Generate referrals and new visitation
- Represent the winery at events as needed
Operations and CRM
- Execute daily tasting room operations
- Monitor inventory and maintain presentation standards
- Capture guest data and execute follow-up outreach
Events and Hospitality
- Support winery events, private tastings, and club releases
- Manage guest flow and deliver high-level service
- Resolve guest needs with professionalism
Qualifications
- 2 years in sales, hospitality, or luxury retail
- Proven ability to meet or exceed sales goals
- Strong communication and relationship-building skills
- Napa Valley wine knowledge preferred
- CRM and POS experience a plus
- WSET or sommelier certification is a plus
Physical Requirements
Ability to stand for extended periods and lift up to 40–50 pounds.
Why Robert Craig Winery
A focused, high-quality Napa Valley brand with a growing DTC program where your performance directly impacts results.
How to Apply
Please send your resume and a brief note of interest to: pam@robertcraigwine.com