What are the responsibilities and job description for the Social Media Marketing Specialist position at Roadmaster, Inc.?
Overview
We're hiring a Social Media Marketing Specialist to create videos and manage social media marketing for Roadmaster. This role focuses on content creation, campaign execution, and performance analysis.
Responsibilities
- Develop and execute social media strategies on platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok.
- Create content including graphics, videos, photos, and posts using tools like Adobe Creative Suite and video editing software.
- Manage daily posting and engagement with tools like Hootsuite and Buffer.
- Monitor audience sentiment, trends, and competitors for optimization.
- Run targeted ads on Facebook and other platforms; analyze metrics with Google Analytics.
- Build relationships with influencers, media, and partners.
- Conduct keyword research for SEO to improve visibility.
- Track performance metrics like engagement, conversions, and ROI; prepare reports.
- Collaborate with marketing, design, and sales teams for consistent branding.
Qualifications
- Proven social media marketing experience with a portfolio of campaigns.
- Proficiency in Adobe Photoshop, Illustrator, and Creative Suite.
- Experience with Hootsuite, Buffer, and similar tools.
- Knowledge of SEO, branding, e-commerce, and video editing.
- Familiarity with social listening tools and Google Analytics.
- Understanding of Facebook Advertising.
- Strong proofreading and multitasking skills.
- Ability to manage relationships with influencers and stakeholders.
Apply if you have the skills and are interested in the role.
Pay is 100% D.O.E.
Pay: From $24.00 per hour
Benefits:
- Dental insurance
- Health insurance
- Paid time off
Work Location: In person
Salary : $24