What are the responsibilities and job description for the Manager, Marketing position at RLG?
Description
The Reverse Logistics Group (RLG) Americas is an innovative technology service provider for global players in the materials management sector. Through our scalable platform solutions, we overcome challenges in consumer goods and material take-backs worldwide and connect all stakeholders within the reverse logistics value chain. Our goal is to generate the greatest possible value from recyclable goods by optimizing take-back processes. We work with manufacturers, retailers and government organizations in over 80 countries, enabling smooth circular material flows and maximizing resource efficiency.
Our vision is to save important resources and create a better planet for future generations through a sustainable circular economy.
Our core values drive everything we do. We believe in promoting a supportive environment for our colleagues, delivering exceptional service to our customers, contributing to the community, and working towards a more sustainable environment. If you share these values and are passionate about making a positive impact, we'd love to have you on our team.
About the role
Reporting directly to the head of marketing, the Marketing Manager will sit in RLG’s Iselin New Jersey office and be responsible for RLG’s marketing initiatives, which span the US, Canada, and Latin America.
The ideal candidate is an exceptional and creative thinker, communicator, leader, and problem-solver, with the ability to build positive alignment across teams, draft/edit copy that makes RLG’s complex products easy-to-understand, implement data-driven decision-making, and ensure all marketing spend (as well as ROI) is diligently tracked and reported.
Responsibilities
- Content campaigns and creation (copywriting): email marketing, news and blog posts, Linkedin, webinar/podcast scripts, web text guides and reports (with on-page knowledge of SEO/GEO/AEO).
- Complex budgeting and tracking: work across teams and regions to ensure marketing spend stays on budget (across multiple lines of business and marketing channels)
- Marketing metrics and data: Improve and develop marketing analytics, track progress toward existing KPIs and implement new ones, close data gaps, as well as support decision-making based on ROI-data and larger business goals
- Lead generation: Drive inbound leads through exemplary thought leadership by developing high-value content and working with our teams to disseminate that content to target audiences (ICPs)
- Creative marketing campaigns: Collaborate with sales to create impactful campaigns that support lead generation, with some ABM-style campaigns targeting key prospects
Leadership
- Oversee a growing team of marketing specialists (in Latin America and Canada) and work cross-functionally with shared resources team to ensure deliverables land on-time and on-quality
- Present campaign strategies, regional updates, and marketing data internally and externally, fostering understanding and alignment across teams to meet the business’s shared goals
- Work with Head of Marketing on cross-brand and corporate initiatives, including planning and strategy; develop marketing plans in coordination with all stakeholders to ensure alignment with business goals
- Business leadership: Collaborate across RLG and Reconomy to implement improvements of all kinds for the RLG marketing team (technical, educational, HR-related, etc.)
What we need from you
- Minimum of 5-7 years marketing experience, with some leadership experience
- Deep knowledge of B2B marketing best practices across channels (email, LinkedIn, web, and more)
- Marketing and budgeting tools: Wordpress, MailChimp, LinkedIn, Elementor, Excel, Monday.com, etc., PowerPoint
- Exceptional written and spoken communication skills; presentation design
- Proactive problem-solving and decision-making for campaign design and execution
- Agility, flexibility, and responsiveness: quick thinking ability to pivot fast
- Potential for occasional travel (a few times a year to other offices or conferences)
- Ability to lift and carry up to 25 lbs.
- Achievement-driven ethos: We’re growing fast and you can too.
- A sense of humor: We’re a high-energy team who prize collaboration, transparency, and building one another up with both constructive feedback and loads of high-fives. Please be sure to check out the Reconomy core values: we really do live and breathe them!
What we offer
- RLG Americas is an Equal Opportunity Employer.
- Professional development and training programs are provided to support continuous learning and career growth.
- Comprehensive employer-paid health and dental benefits are available from the date of hire.
- A competitive 401(k) plan with employer matching contributions is offered to support your long-term financial goals.
- Employees benefit from a dynamic and international working environment at RLG Americas.
Accessibility and Inclusion:
RLG US is committed to creating a diverse, accessible, and inclusive workplace. Should you require accommodation through any stage of the recruitment process, please let us know when contacted and we will work with you to meet your needs. Disability-related accommodations during the application process are available upon request. You may also request accommodation by emailing Careers@rev-log.com.
About RLG Americas
Salary : $80,000 - $90,000