Demo

Senior Living Sales Counselor

RiverWoods
Durham, NH Full Time
POSTED ON 6/5/2026
AVAILABLE BEFORE 7/4/2026
Are you an experienced Senior Living Sales Counselor looking for a new opportunity? Join Us! The RiverWoods Group is currently looking for a someone to come and join our team full time within our sales and marketing team. A Senior Living Sales Counselor (Direct Admission) drives occupancy and revenue growth for supportive living in RiverWoods Communities of Exeter/Durham. They guide seniors and families through the decision-making process, conduct tours, explain services and pricing, and maintain ongoing communication from initial inquiry through move-in. We are committed to providing an environment where people have opportunities to be their best selves. If you’re looking for just that consider joining us!

Benefits

  • Medical and Dental Insurance, within 30 days of starting employment
  • 403(b) Retirement plan with a company match
  • Generous Earned Time Off
  • Paid Holidays and Floating Holidays
  • Wellness Programs
  • Get paid daily! We've partnered with DailyPay, so you can work today and get paid tomorrow.
  • On-site fitness opportunities
  • Employee meal program
  • Education assistance

Responsibilities

  • Respond to all inquiries within 24 hours of lead status from prospective resident(s) or families.
  • Explain RiverWoods history, non-profit advantage, levels of care, contract types, services and care options.
  • Conduct initial presentation tours of community, working with residents, families and children for showings of Healthcare Centers (Lodge).
  • Manage the sales pipeline by utilizing technology to enhance the sales process, including outbound sales calls, zoom meetings, in person presentations, virtual presentations and group presentations. Includes Salesforce, Zoom, Microsoft TEAMS, Outlook, Docusign, Word, Excel, WebEx.
  • Foster relationships with prospective and future residents to ascertain the compatibility with RiverWoods.
  • Create weekly waitlist reports for leadership and assist with availability/move in planner schedules for community marketing teams.
  • Meet community sales goals for supportive living occupancy per community.
  • Review/study of all Waitlist agreements, Resident & Care agreements (per RiverWoods Community) and forms used for Deposits/Closings/Move-Ins – Use of Docusign, PDFs and Word documents.
  • Understand and ensure the effective process of collection of CDPs from prospects, scheduling health assessments, confirming timing of closing and move-in.
  • Work with Healthcare Services to gain weekly insight into availability for levels of care, future openings and respite stays that affect community occupancy goals.
  • Maintain waitlist records and readiness for open availability for RiverWoods communities (Exeter, Durham) and referrals to Manchester.
  • Collection of all waitlist deposits and entrance fee payments in accordance with RiverWoods standards and policy.
  • Consistent Salesforce utilization: Leads, data entry, activity tasks and logging of tours and assessments.
  • Consistent communication with other community departments regarding scheduled tours and visits by prospective residents, including scheduling meals.
  • Communication process with Move-in Coordinator for apartment refurbishment, key-connection documentation and move in process for supportive living.
  • Events- host and present educational events to attract prospective residents and maintain engagement.
  • Review campaigns for attendance, assist in creating programs and presentations for both live and for virtual events.
  • Brainstorming for event calendar, rolling 6 and 12 months with marketing team members.
  • Outside networking in local area for awareness of RiverWoods direct admission opportunities

Qualifications

WORK SCHEDULE: Generally, Monday through Friday from 8:30 AM to 5:00 PM, and as needed for special events and for evening and weekend appointments with prospects.

EDUCATION: High school diploma or equivalent and continued education in sales or marketing.

EXPERIENCE: Minimum of two years sales experience in the marketing, administrative or business field.

RiverWoods Group: Northern New England’s Largest Family of CCRCs

Three Communities, One Philosophy: Providing Community and Peace of Mind

Since 1994, every day we honor our founding premise: we are here to make things better. Everyone who works here, who serves on our board, who comes to live at one of our communities is connected to this concept. We are about making things better for people, every day. We believe that growing older should enhance, not diminish, the opportunity for a productive and rewarding life.

Each member of our team plays a critical role in achieving our mission: to create community and provide peace of mind to our residents. At RiverWoods, you will have the opportunity to work in a bright, attractive and vibrant community and enjoy a thriving long-term career.

If you’re looking for work that has meaning, purpose, and a future – then RiverWoods is for you.

Salary.com Estimation for Senior Living Sales Counselor in Durham, NH
$72,215 to $93,558
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