Director of Marketing

Overview

Opportunity: Director of Marketing – The Rittenhouse Hotel

The Director of Marketing at The Rittenhouse Hotel will be responsible for the development, execution, and management of the strategic marketing and brand management initiatives for the property. Managing sales and media tours, social media & content production, and the execution of programming and partnerships for the hotel, spa, and food and beverage outlets. 

This role will manage workflow and execution of hotel marketing efforts by providing day to day direction to internal staff and external partners, with regard to strategic prioritization, implementation, creative direction, and market knowledge.

Your Growth Path   

Sr. Director of Marketing - Director of Sales and Marketing

 Your Focus

• Manage and enhance the property’s brand, product recognition, and reputation in the public’s eye through the use of social media, print media, marketing strategy, and successful advertising practices.
• Negotiate Contracts with vendors and digital advertising entities.
• Analyze market research and strategies in order to engage and develop traditional as well as emerging markets while providing detailed reports and forecasting.
• Maintain web presence, monitor traffic, and identify advertising and marketing opportunities.
• Compile marketing data through data mining, trend recognition, and social media in order to generate detailed reports.
• Lead and oversee comprehensive public relations initiatives for the hotel, cultivating strategic partnerships and managing external agencies.
• Drive effective communication campaigns that align with the hotel’s goals and values.
• Embody the creative director and lead marketing efforts through clear communication in a project oriented, strategic, and globally conscience mindset.
• Coordinate objectives with brand management, social media, and the creative atmosphere of the hotel while ensuring uniformity and consistency. 
• Ensure brand communication for areas of responsibility are consistent with the company and hotel brand positioning.
• Identify marketing and promotion opportunities then develop and execute marketing strategy and implantation.
• Maintain E-Mail database and leverage customer insight data to refine market segments in order to attract additional and maintain existing customers.
• Foster a strong connection to the local community by actively engaging in community outreach initiatives.
• Develop partnerships and leverage local networks to strengthen the brand’s presence.
• Assist in implementing new tools, reports, and technology to analyze and report data needs among all functional areas.
• Maintain and update Monthly Marketing action calendar.
• Follow sustainability guidelines and practices related to HHM Hotels’ EarthView program.
• Perform other duties as requested by management.

Your Background and Skills

• Bachelor’s degree required, preferably in Marketing, Communications, Real Estate, Business or Hospitality.
• Luxury hotel experience is strongly preferred.
• Knowledge of marketing strategies and the hospitality industry.
• 5 years experience experience with a branded entity, working to develop, enhance, and cultivate that brand in the public eye.
• Previous work experience in utilization and successful navigation of social media, specifically with brand nurturing and marketing, media buying and Ecommerce. 
• High proficiency in Google Apps, MS Word and PowerPoint; ability to learn the functionality of new software and systems.
• Great communicator with the ability to convey both analysis and findings to management and external clients.
• Ability to work in cross-functional, entrepreneurial atmosphere in order to achieve measurable results and improve existing processes.

Work Environment and Context

• Work schedule varies and may include working on holidays and weekends.
• Requires sitting, typing, speaking on the phone and standing for extended periods, walking, pushing, lifting up to 20 pounds, bending and reaching, stooping, kneeling, or crouching.

What We Believe

People Are Our Capability – Hearts That Serve – Only Excellence – Stay Nimble - Own It

About Us

Exquisite Location of this Downtown Philadelphia HotelThe Rittenhouse Hotel is the most prestigious Philadelphia Pennsylvania hotel address. Consistently recognized not only as the premier choice of five-diamond Philadelphia luxury hotels, The Rittenhouse is also ranked among the world´s finest places to stay. Featuring all of the unique historic charm and residential ambience of Rittenhouse Square, our Philadelphia luxury hotel is convenient walking distance from major museums, cultural attractions, world-class shopping, and the business district. Experience the luxury of five-diamond service and accommodations at the premier choice of Philadelphia Pennsylvania hotels.

This property is a part of the Echelon Luxury & Lifestyle division of HHM Hotels. 

HHM Hotels is proud to be an equal-opportunity employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status, or any other group protected by law.

To see other opportunities at this location, click here.