What are the responsibilities and job description for the Director, Performance Marketing position at Rite-Hite?
At Rite-Hite, your work makes an impact. As the global leader in loading dock and door equipment, we design and deliver solutions that keep our customers safe, secure, and productive. Here, you’ll find innovation, stability, and the chance to grow your career as part of a team that’s always looking ahead.
We are seeking a Director of Performance Marketing to lead the strategy, integration, and execution of performance marketing across all categories and regions. This role is responsible for building and operating a scalable marketing engine that drives demand, pipeline growth, and measurable business impact.
The Director of Performance Marketing provides day-to-day leadership across Marketing’s shared services capabilities, including demand generation, insights and operational excellence, and content and creative, ensuring alignment, consistency, and effective execution. This role partners closely with leaders across the business to prioritize initiatives, establish clear timelines, and deliver results with speed and discipline. The position reports to the Chief Marketing Officer and is based in the Milwaukee, WI area with a hybrid work arrangement.
Key Responsibilities
Performance Marketing Strategy & Leadership
Required
At Rite-Hite, we take care of our people – because when you’re supported, you can do your best work. Our benefits are designed to support your health, your future and your life outside of work:
Rite-Hite is proud to be an Equal Opportunity Employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic under federal, state, or local law. In accordance with VEVRAA, we are committed to providing equal employment opportunities for protected veterans. We are also committed to maintaining a drug-free workplace for the safety of our employees and customers.
We are seeking a Director of Performance Marketing to lead the strategy, integration, and execution of performance marketing across all categories and regions. This role is responsible for building and operating a scalable marketing engine that drives demand, pipeline growth, and measurable business impact.
The Director of Performance Marketing provides day-to-day leadership across Marketing’s shared services capabilities, including demand generation, insights and operational excellence, and content and creative, ensuring alignment, consistency, and effective execution. This role partners closely with leaders across the business to prioritize initiatives, establish clear timelines, and deliver results with speed and discipline. The position reports to the Chief Marketing Officer and is based in the Milwaukee, WI area with a hybrid work arrangement.
Key Responsibilities
Performance Marketing Strategy & Leadership
- Develop and execute the performance marketing strategy across all categories and regions.
- Lead and integrate shared marketing capabilities to drive consistent execution and impact.
- Partner with business leaders to prioritize initiatives, establish timelines, and ensure delivery on time and within budget.
- Develop and maintain global brand standards and mechanisms to support compliance, reduce variance, and increase pipeline impact.
- Lead demand generation efforts, including campaigns, lead nurturing, tradeshows, and Marketing Qualified Leads (MQLs).
- Continuously refine approaches to maximize impact and pipeline growth.
- Ensure omnichannel programs are data-driven, measured, and optimized.
- Ensure sales enablement consistency across categories.
- Improve quote and proposal processes, including template development and cross-functional alignment.
- Lead technology-enabled execution within existing CRM and sales support platforms.
- Drive a data-driven mindset through the creation and use of insights, metrics, and KPI dashboards.
- Lead continuous improvement efforts across marketing operations and execution.
- Ensure compelling, consistent messaging and strong brand governance across marketing programs.
- Advance marketing automation capabilities with an AI-first mindset to improve efficiency, scalability, and performance.
Required
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- 10 years of experience in B2B marketing, including demand generation, customer and market intelligence, and sales enablement.
- Proven experience delivering results in a complex, matrixed organization.
- Strong prioritization, project management, and delegation skills.
- Ability to manage multiple stakeholders and competing priorities with urgency and adaptability.
- Clear, effective communicator with the ability to engage senior leaders and cross-functional teams.
At Rite-Hite, we take care of our people – because when you’re supported, you can do your best work. Our benefits are designed to support your health, your future and your life outside of work:
- Health & Well-being: Comprehensive medical, dental, and vision coverage, plus life and disability insurance. A robust well-being program with an opportunity to receive an extra day off and more.
- Financial Security: A strong retirement savings program with 401(k), company match, and profit sharing.
- Time for You: Paid holidays, vacation time, and personal/sick days each year.
Rite-Hite is proud to be an Equal Opportunity Employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic under federal, state, or local law. In accordance with VEVRAA, we are committed to providing equal employment opportunities for protected veterans. We are also committed to maintaining a drug-free workplace for the safety of our employees and customers.