Senior Demand Generation Manager

RiskExec is a compliance analytics platform that helps financial institutions stay ahead of evolving regulatory requirements while improving operational performance. As we scale, building consistent, high-quality pipeline is critical to supporting revenue growth.

The Senior Demand Generation Manager is responsible for building and scaling RiskExec’s pipeline generation engine. You design and execute integrated marketing programs that generate qualified opportunities across banks, credit unions, and mortgage lenders.

This role works closely with Sales and Revenue Operations to ensure marketing efforts are aligned to target accounts, pipeline priorities, and revenue outcomes, with a clear focus on conversion and measurable impact.

Location: Hybrid in Washington, DC; Knoxville, TN; or Chicago, IL. Remote elsewhere in the U.S. may be considered, though preference will be given to candidates based in or willing to work from one of our hybrid locations.

What You Will Own

• Marketing-sourced pipeline generation through integrated campaigns across digital, events, and sales-aligned programs
• Digital demand programs: organic and paid acquisition (search and social), webinar and virtual event programs, lifecycle nurture campaigns, and landing page optimization
• Industry and field marketing: conference strategy, event-driven campaigns, and regional or account-focused field programs that generate measurable pipeline
• Account-based marketing aligned with target account and pipeline priorities
• Campaign performance analytics: conversion rates, cost efficiency, attribution modeling, and contribution to bookings
• Marketing investment allocation: adjusting spend and effort based on pipeline coverage, conversion performance, and deal progression signals

How You Will Drive Impact

You are accountable for generating qualified pipeline that aligns with revenue targets and sales priorities. Campaigns are designed and optimized based on their ability to produce opportunities, not surface-level engagement metrics.

You continuously evaluate performance, reallocate investment, and refine programs to improve efficiency and pipeline coverage. You partner with Sales to ensure alignment on target accounts and with Revenue Operations to maintain clear visibility into performance and attribution.

Decision-making authority: You own channel mix, campaign design, and budget allocation within your programs. You have a direct line to Sales leadership for pipeline alignment and to Revenue Operations for attribution and reporting.

Cross-Functional & Executive Interfaces

• Sales Leadership: Your primary alignment partner. Align campaigns to target accounts and pipeline priorities using data on pipeline coverage, conversion, and account performance. Incorporate feedback from active opportunities into program strategy.
• Revenue Operations: Your partner for attribution, reporting, and pipeline visibility. You co-own the definition of marketing-sourced vs. marketing-influenced pipeline.
• Product Marketing: You consume the messaging and positioning frameworks they create, translating them into campaign-ready content and demand programs.
• VP Marketing: You report directly here and are accountable for pipeline contribution and performance against marketing’s role in revenue generation.
• AI Transformation: Your partner on the application of AI across marketing programs, including workflow automation, campaign optimization, and data enrichment. Collaborate to test, implement, and scale AI-driven approaches that improve efficiency and pipeline performance.

Qualifications

Required (Non-Negotiable)

• 5–8 years in B2B SaaS demand generation
• Demonstrated ability to generate measurable pipeline and opportunity impact
• Experience executing multi-channel campaigns including digital and industry events
• Strong collaboration with Sales and Revenue Operations
• Data-driven approach with fluency in conversion metrics and attribution model

Preferred (Additive, Not Gating)

• Experience marketing to banks, credit unions, or mortgage lenders
• Familiarity with account-based marketing strategies and tooling
• Active HubSpot Inbound certification
• SEO certification within last 5 years
• Google Ads certification within last 5 years

Traits That Win at RiskExec

• You manage pipeline with a clear view of conversion, coverage, and gaps, and use that visibility to guide prioritization and investment decisions.
• You move fast and continuously iterate based on performance data, launching, learning, and optimizing on a consistent cadence.
• You think like a revenue operator, not a marketing generalist. You understand the full funnel from first touch to closed-won and optimize across it.
• You build repeatable, scalable campaigns that can support growth across segments and evolving go-to-market motions.
• You are comfortable being held to a number. You are accountable for measurable impact and treat pipeline targets as a core part of your operating model.

Why This Role Matters

RiskExec’s growth depends on consistent pipeline generation within a defined set of financial institutions operating under regulatory pressure. Our platform delivers real value to customers, but translating that value into a steady flow of qualified opportunities requires a disciplined, data-driven demand engine.

This is the role that builds that engine. You are responsible for turning market opportunity into predictable pipeline by aligning programs to target accounts, optimizing performance based on real conversion data, and ensuring marketing is directly contributing to revenue outcomes.

Your work improves pipeline coverage, increases efficiency across channels, and creates a repeatable system that supports sustained growth across both mid-market and enterprise segments.

For a demand generation marketer who wants to build a pipeline machine at a company where marketing is a strategic lever, not a cost center—this is the role.