What are the responsibilities and job description for the SEM Specialist Job position at Rise Marketing?
Our Ideal Candidate Has
- Success managing PPC campaigns across Google, Yahoo, and Bing
- Experience generating SEM reports for clients
- Familiarity with A/B testing and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- In-depth understanding of bid management tools (e.g., Google Keyword Planner, Kenshoo, WordStream)
- Insight with website analytics tools (e.g.٫ Google Analytics and Google Data Studio)
- Work closely with the design, copywriting, and marketing teams to ideate and execute effective marketing campaigns
- Conduct keyword, market, and competitive research
- Continuously optimize digital marketing campaigns through A/B testing and data-driven insights
- Provide regular reports to the internal team and clients on campaigns we are running
- Manage campaign budgets
- Keep up to date with the latest trends in search engine marketing, PPC strategies, and SEO best practices