Sr. Associate, Investment, Programmatic

Rise is an award-winning, full-service Media Agency of Record that is backed by data and powered by people. We create omnichannel experiences using our proprietary tech stack and advanced analytics capabilities to help solve the unique struggles brands face today. This approach, with transparency at its core, specializes in omnichannel media, commerce and retail media, advanced in-home media, as well as content and creator marketing.

We offer "Risers" the opportunity to work in an ever-evolving industry that will foster learning and development, provide an innovative work environment with diverse projects and clients, career advancement paths a collaborative team environment, corporate social responsibility initiatives, an inclusive and diverse culture, plus association with a reputable media agency. We're looking for talent like you who can continue to elevate our work and culture.

General Purpose Of Job

The Sr Associate, Investment, Programmatic is responsible for facilitating the placement of approved media plans, as well as confirming, monitoring and optimizing digital media orders to ensure the clients’ advertising program is executed flawlessly. The successful Sr Associate provides in-depth analysis that drives programmatic strategy along with a high level of service to assigned accounts. The Sr Associate also displays digital leadership by ensuring that the tactical execution of media planning, placement, and reporting (including post-buy and financial reconciliation) is handled with accuracy and timeliness.

Key Responsibilities

• Facilitate building, launching and maintaining digital campaigns for assigned accounts across digital channel(s) in support of the paid media strategy
• Execute ongoing media activation and maintenance tasks, including but not limited to, account pacing, keyword analysis, optimization, forecasting, etc. as well as working with various internal/external teams to drive an exceptional client experience
• Utilize strong analytical skills to extract insights from campaign data and provide well developed quantitatively based recommendations to accomplish client goals and objectives
• Assist in development of media strategy and recommendations
• Create presentations, regular reporting, and other documents for client use in the evaluation and approval of programmatic campaigns
• Ensure flawless execution of assigned media buys by deploying best practices in digital operations and quality assurance for all campaign launch / modifications
• Provide project management on projects / campaigns within the channel team
• Monitor campaign performance through regular delivery reporting, ensuring buys are properly executed and troubleshoot issues that arise
• Conduct the analysis and interpretation of data trends and develop improvement solutions
• Acts as quality control for overall account output
• Collaborate with leadership and peers to develop solutions that will enhance our operational efficiency, tools, and systems, and improve current workflows
• Watch and check programmatic media trends, tools, technologies, and recommend direction for investment and implementation
• Represent Rise to vendor reps to analyze value and applicability of media vehicles/tactics for plan consideration as needed
• Participate in vendor meetings with current and potential partners
  
  

Experience

• Bachelor's degree (communications, marketing, advertising, or business)
• Ability to speak, read and write the English Language
  
  

Certificates, Licenses, Registrations

• Certificates in Google DV360, Google Campaign Manager, and The Trade Desk required
  
  

Knowledge, Skills & Abilities

• Strong analytical capabilities with aptitude for developing and determining the optimal ways to setup, deliver, troubleshoot, and QA campaigns
• Superior oral and written communication skills; focus on fostering strong, collaborative relationships at a tactical level
• High comfort level participating in brainstorms and ideation sessions
• Ability to work with a team to think tactically and execute accurately in order to align media execution with client needs
• Passion and desire to continue media and channel education by completing ongoing training and certification programs for platforms, media, leadership and other business skills.
  
  

Rise and Quad are proud to be an equal opportunity employers. We are committed to creating a place of belonging — a space where employees do not need to sacrifice who they are to exist and grow in our workplace. Rise and Quad do not discriminate on any unlawful basis including race, religion, color, national origin, disability, gender, gender identity, sexual orientation, age, marital status, veteran status, genetic information, or any other basis prohibited by applicable federal, state, or local laws. Rise and Quad also prohibit harassment of applicants and employees based on any of these protected categories.