Director of Marketing

To apply, email jobs@ripton.co with your resume, some words about yourself, and the subject header "Director of Marketing"

Location: Boulder, CO

Type: Full-time, in-office

Compensation: $100,000–$150,000

Reports to: General Manager

About Ripton

Ripton is a fast-growing performance denim brand based in Boulder, Colorado. We build technical, durable denim with outdoor utility, grit, and style — and we do it with a small, resourceful team that values ownership, adaptability, and doing things the right way instead of the easy way.

We are founder-led, fast-moving, and deeply focused on building a brand that feels intentional, authentic, and beautifully executed.

The Role

The Director of Marketing leads Ripton’s marketing function end-to-end. This is a senior leadership role responsible for team management, brand vision, campaign execution, growth performance, budget stewardship, and calendar discipline.

This role is fundamentally holistic. It requires someone who can:

• Think strategically across the entire brand ecosystem
• Elevate creative output with a strong artistic point of view
• Own the marketing budget with discipline and accountability
• Drive results across every channel — not just one
• Bring strong taste, strong judgment, and strong executional instinct

The Director of Marketing is the steward of Ripton’s brand narrative and the architect of our launch rhythm. They ensure that product, story, content, performance marketing, retail, and athlete partnerships all work together cohesively and at a high standard.

This role is in-office five days per week (unless traveling for work) and serves as the anchor of the marketing team’s planning, execution, and creative output.

This role starts as a player-coach position, combining hands-on ownership with team leadership, and is expected to become increasingly management-heavy as Ripton scales.

Responsibilities

Brand & Creative Leadership

• Own Ripton’s overall marketing strategy across brand and growth
• Set the creative bar and hold the team accountable to output
• Push for quality storytelling, photography, content, and campaigns
• Ensure Ripton shows up in the world in a way that feels elevated and unmistakable

Calendar & Launch Discipline

• Act as the keeper of the master marketing calendar
• Plan, space, and execute product launches and brand campaigns with precision
• Bring structure, clarity, and predictability to how and when we go to market
• Align cross-functional timelines across product, operations, retail, and marketing

Budget & Performance Ownership

• Own and manage the full marketing budget
• Balance long-term brand building with short-term commercial performance
• Oversee external performance marketing partners and hold them accountable
• Make disciplined tradeoffs across creative, paid media, partnerships, and events

Team Management

• Lead structured weekly 1:1s with each marketing team member to drive performance, professional growth, accountability, and alignment against strategic priorities
• Provide the GM with a weekly executive-level update on marketing performance, team health, project momentum, key risks, bottlenecks, and resource allocation needs to ensure proactive decision-making and organizational alignment
• Provide clear direction, feedback, and accountability
• Elevate team standards and build strong internal processes
• Set priorities across the team and ensure time, energy, and resources are focused on the highest-impact work.

Cross-Functional & External Collaboration

• Partner closely with the GM on company goals and growth strategy
• Collaborate with product and operations on go-to-market planning
• Support athlete partnerships, retail initiatives, and in-person events with strong execution and creative oversight

Experience & Skills

• 7–10 years of marketing experience, ideally in-house at an apparel or consumer brand
• Proven experience leading and developing across brand, creative, growth, and performance functions
• Strong creative judgment and artistic sensibility, with the ability to recognize quality and give clear feedback across content, imagery, and campaign
• Experience owning and managing meaningful marketing budgets
• Track record of managing agencies and external partners
• Highly organized and calendar-driven
• Comfortable operating as a senior leader in a founder-led, fast-paced environment
• Passion for lifestyle and technical apparel fashion, bike culture, and building a brand that does things differently

To apply, email jobs@ripton.co with your resume, some words about yourself, and the subject header "Director of Marketing"