What are the responsibilities and job description for the Demand Generation Lead- HR position at Rippling?
About Rippling
Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.
Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.
Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.
We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses.
About the role
As Rippling’s Demand Generation Lead, you’ll build programs to drive new sales pipeline for our HR audience, with an emphasis on nurturing prospects from awareness to closed-won business. You’ll develop a variety of content and campaign types to deploy across multiple channels to achieve funnel growth. In addition, you’ll build repeatable campaign motions that will enable rapid deployment and predictable results. The role is deeply cross-functional. Expect daily collaboration with brand, content, growth, ops, analytics, product, and sales to build the engine. This role sits on the Marketing team.
What you will do
Develop and execute the strategy for demand gen campaigns that span promoted content, webinars, ebooks, paid ads, field events, ABM, content syndication, inbound and outbound sales activations, and more. You’ll do this across always-on programs and the demand gen plays laddering up to integrated campaigns.
Own campaign execution from end-to-end - from concept and planning, to development, production, launch and follow-up.
Create a campaign calendar and build systems and processes that allow our demand gen efforts to scale over time.
You’ll partner directly with SDRs on the demand gen campaigns you're running to set them up for success and build a virtuous feedback look on what works and what doesn’t, iterating over time.
You’ll analyze your campaign performance to understand how different programs impact funnel performance to accelerate growth. This includes shifting priorities to areas with higher returns and optimizing via testing and learning.
You’ll share your wins and losses and report on campaign performance to help the broader marketing team set strategy and plan effectively.
What you will need
6+ years of experience and a proven track record of driving demand generation and pipeline growth in a B2B/SaaS hyper-growth technology environment.
Deep marketing channel expertise spanning gated content, paid ads, webinars, field events, ABM, etc. and how to use these to drive leads and pipeline.
Strong operational and organizational skills. You have a history of creating systems and processes that enable repeatable campaign motions.
End-to-end ownership. You execute flawlessly (directly & via others) and take your projects across the finish line. You own mistakes and learn from them.
You naturally communicate clearly, because you think clearly. You know how to modulate your communications, whether talking to an IC on your team or an executive.
Collaboration; you have a track record of delivering outsized results by partnering with others cross-functionally.
Strong analytical skills to uncover insights that you incorporate into your roadmap.
Agility and speed. You’ll constantly try new ideas in this role. When things don’t work, you pivot; when they do, you move fast to scale them. You thrive in a fast-paced, dynamic environment with shifting priorities and tight deadlines.
Salary : $126,000 - $221,000
