Marketing Operations Specialist (In-Office)

Company Introduction:

Rihm Family Companies (RFC) is seeking a Marketing Operations Specialist to join our growing team.  Our family-owned business is driven by our 4 Es of Doing Business – Effective, Efficient, Equity and Expansion.  We look for exceptional candidates who value our mission.

Position Summary:

The Marketing Operations Specialist partners closely with our Parts, Service, Truck Sales, and Leasing teams to help drive growth through data insights, reporting, and targeted marketing initiatives.  This role blends analytics with hands-on marketing execution.  The ideal candidate is both creative and analytical, comfortable owning projects end-to-end, and motivated by seeing marketing efforts translate into leads, opportunities, and closed business.  This role reports directly to the Director of Marketing Communications and is an in-office position based at RFC’s Corporate Headquarters in South St. Paul, MN.  If you enjoy both numbers and creativity, and you want your work to have a direct impact on revenue and results, this role will be a great fit.

RFC is proud to operate with Traction EOS® to foster an environment of focus and accountability, and to maintain a healthy leadership team. 

Watch our video to see what it’s like to be part of the Rihm team!

 https://youtu.be/Xftgm1G_tDY?si=uZv0jQeIEiAd13gR

Essential Job Functions & Responsibilities

• Analyze CRM, marketing, and sales data to identify trends, opportunities, and gaps
• Build reports and dashboards that provide clear, actionable insights to leadership and department managers
• Track leads, pipeline, close rates, and campaign performance
• Plan, execute, and manage marketing campaigns that directly support sales goals
• Support lead generation efforts by developing campaigns, tracking performance, and optimizing based on results
• Create and manage email marketing, website updates, and landing pages
• Support social media and employer branding initiatives
• Help coordinate events, customer promotions, and internal initiatives that support sales growth and customer engagement
• Maintain brand consistency across all marketing touchpoints while adapting messaging for different audiences and sales objectives
• Support ongoing projects across the marketing department as needed, including internal communications and employer branding initiatives

Preferred Qualifications & Skills

• 3 years in marketing, marketing operations, CRM, or analytics focused roles
• Experience working with CRM systems (Salesforce) and reporting tools
• Excellent project management experience
• Strong Excel skills, Power BI or similar tools a plus
• Comfortable analyzing data and translating it into clear recommendations
• Basic graphic design skills using Adobe, Canva, or similar tools
• Strong writing and communication skills
• Ability to adapt and be flexible with changing priorities and direction
• Experience in B2B, dealership, or service-based environments preferred

Attributes & Characteristics

• Sales-minded, motivated by results, outcomes, and business impact
• Comfortable working cross-functionally with sales, leadership, and operations teams
• Hands-on and proactive, comfortable both planning and executing
• Strong communicator who can translate ideas into action and results
• Organized, dependable, and able to manage competing priorities
• Curious and adaptable, eager to learn the business and continuously improve marketing effectiveness
• Collaborative team player who thrives in a fast-paced, relationship-driven environment
• Strong attention to detail
• Takes ownership, follows through, and holds themselves accountable for results

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• The employee may occasionally lift and/or move up to 20 pounds
• Specific vision abilities required by this job include close vision and ability to adjust focus
• The employee is regularly required to use arms, hands, and fingers to feel, type and reach
• The employee is frequently required to stand, walk, sit, talk, and hear

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• The employee may be exposed to fumes or airborne particles
• The noise level in the work environment is usually moderate and occasionally loud

This job description is not designed to contain a comprehensive list of tasks, responsibilities, or duties.  Rihm Family Companies reserves the right to amend this document to meet legal, business, and organizational requirements as necessary.

*Rihm Family Companies is an Equal Opportunity Employer (Minorities/Females/Vets/Disabilities).

Salary : $60,000 - $65,000