Growth & Marketing Analytics Specialist (Non-Remote, In Office)

Position Summary:

Drive growth through data, strategy, and execution.  Rihm Family Companies (RFC) is seeking a Growth & Marketing Analytics Specialist to help accelerate business performance across our Parts, Service, Truck Sales, and Leasing divisions.  This is a high-impact role for someone who thrives at the intersection of analytics, revenue growth, and strategic marketing execution.  In this position, you will turn data into action, uncover opportunities, optimize campaigns, and help leadership make smarter business decisions that directly drive leads, sales, and customer growth.

This role blends business analytics with hands-on marketing execution, partnering closely with sales, service, and leadership teams to identify trends, improve performance, and support revenue-driving initiatives. The ideal candidate is both analytical and action-oriented, energized by using insights to improve results and excited to see their work translate into measurable business impact across one of the longest-standing family-owned Kenworth dealership organizations in the industry. This position reports directly to the Director of Marketing Communications and is based in-office at RFC’s Corporate Headquarters in South St. Paul, Minnesota.

RFC is proud to operate with Traction EOS® to foster focus, accountability, and a healthy leadership culture.  Watch our video to see what it’s like to be part of the Rihm team!  https://youtu.be/Xftgm1G_tDY?si=uZv0jQeIEiAd13gR

Essential Job Functions & Responsibilities

• Analyze CRM, sales, customer, and marketing data to identify growth opportunities, performance trends, and revenue gaps
• Create executive-level reports that provide actionable insights for leadership and department managers
• Track and analyze lead generation, pipeline progression, close rates, customer retention, and campaign ROI
• Identify opportunities to improve sales conversion and customer engagement across all business divisions
• Develop and optimize growth-focused marketing campaigns that directly support sales goals
• Support lead generation strategy through campaign execution, testing, measurement, and optimization
• Create and manage email campaigns, landing pages, website updates, and digital customer journeys
• Partner with sales leadership to improve funnel visibility and performance reporting
• Monitor key KPIs and recommend actions to improve marketing effectiveness and revenue outcomes
• Support customer promotions, events, and strategic initiatives that drive business growth
• Support employer branding, recruiting campaigns, and internal communications initiatives as needed

Qualifications & Skills

• 5 years in growth marketing, marketing analytics, revenue operations, CRM, or business intelligence roles
• Experience working with CRM systems such as Salesforce
• Strong experience with reporting and visualization tools such as Power BI, Tableau, or similar platforms
• Advanced Excel and data analysis skills
• Basic graphic design skills using Adobe, Canva, or similar tools
• Strong project management and cross-functional collaboration experience
• Ability to translate data into strategic recommendations and business actions
• Experience with digital marketing performance metrics and campaign optimization
• Strong written and verbal communication skills
• Experience in B2B, dealership, transportation, or service-based industries preferred

Attributes & Characteristics

• Sales-minded, motivated by results, outcomes, and business impact
• Comfortable working cross-functionally with sales, leadership, and operations teams
• Hands-on and proactive, comfortable both planning and executing
• Strong communicator who can translate ideas into action and results
• Organized, dependable, and able to manage competing priorities
• Curious and adaptable, eager to learn the business and continuously improve marketing effectiveness
• Collaborative team player who thrives in a fast-paced, relationship-driven environment
• Strong attention to detail
• Takes ownership, follows through, and holds themselves accountable for results

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• The employee may occasionally lift and/or move up to 20 pounds
• Specific vision abilities required by this job include close vision and ability to adjust focus
• The employee is regularly required to use arms, hands, and fingers to feel, type and reach
• The employee is frequently required to stand, walk, sit, talk, and hear

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• The employee may be exposed to fumes or airborne particles
• The noise level in the work environment is usually moderate and occasionally loud

This job description is not designed to contain a comprehensive list of tasks, responsibilities, or duties.  Rihm Family Companies reserves the right to amend this document to meet legal, business, and organizational requirements as necessary.

*Rihm Family Companies is an Equal Opportunity Employer (Minorities/Females/Vets/D

Salary : $60,000 - $65,000