What are the responsibilities and job description for the Social Media & Business Development Liaison position at Ridgeview Institute Smyrna?
JOIN OUR TEAM AS A SOCIAL MEDIA & BUSINESS DEVELOPMENT LIAISON!
Schedule: Monday-Friday
Your Work Matters How will you make a difference?
The Social Media & Business Development Liaison at Ridgeview Institute Smyrna (RIS) plays a critical role in driving growth, expanding community partnerships, and elevating the hospital’s brand presence across Georgia. This position blends digital strategy with in-person outreach, directly impacting patient access, referral development, and program visibility—especially within our Evergreen Program for seniors.
This is a high-impact, relationship-driven role for someone who thrives on building connections, creating momentum, and turning strategy into measurable results.
KEY RESPONSIBILITIES:
Digital Presence & Brand Growth
- Lead and grow RIS’s presence across major social media platforms
- Develop and execute content strategies that promote RIS and its full continuum of behavioral health programs
- Drive engagement that converts into awareness, inquiries, and referrals
- Monitor and respond to social media reviews, comments, and messages in a timely and professional manner
Strategic Outreach & Relationship Building
- Build and maintain referral relationships with nursing homes, assisted living, and memory care communities across Georgia
- Represent RIS in the community through meetings, presentations, and outreach visits
- Identify, develop, and secure new partnership opportunities to support admissions growth
- Serve as a key liaison between RIS and external partners to strengthen referral pipelines
Performance & Accountability
- Track outreach efforts, referral activity, and engagement metrics
- Demonstrate ownership of territory and results, proactively identifying opportunities for growth
- Collaborate with internal teams to align outreach efforts with hospital priorities and program goals
Your Experience Matters What we’re looking for:
- Education & Licensure: High School diploma required; Bachelor’s degree in Marketing, Business, Healthcare Administration, or related field preferred.
- Experience:
- Experience in healthcare outreach, admissions, business development, or related field required
- Experience working with long-term care communities (nursing homes, assisted living, memory care) strongly preferred
- Experience managing or growing social media platforms in a professional setting is preferred
- Additional Skill Requirements:
- Strong relationship-building and networking skills
- Proven ability to drive engagement, referrals, or business growth
- Digitally savvy with the ability to use social media as a strategic business tool
- Self-motivated with a high level of initiative, accountability, and follow-through
- Strong verbal and written communication skills with a professional presence
- Ability to manage time effectively and prioritize in a fast-paced, results-driven environment
Your Care Matters What we provide for our team:
- 401(k) matching
- Health insurance
- 100% company-paid life insurance coverage up to 2x your annual salary
- Vision insurance
- Dental insurance
- 100% company-paid long-term disability insurance
- Paid time off
- Paid Holidays
- Cafeteria on site discounted meals
- Employee engagement events
- Employee assistance program
- Employee recognition program
- Free parking
What sets us apart:
- Career & training development opportunities
- Dynamic and inclusive work environment
- Engaged management team dedicated to your success
- A guiding mission and set of values that serve as both our north star and yours, anchoring our collective purpose and aspirations
Disclaimer: Select benefits are available only to full-time positions. Benefits are subject to change at the discretion of Ridgeview Institute Smyrna.
Compensation:
This is a full-time role, and the expected compensation range is $50,000 - $67,000 annually. We’re eager to engage with all qualified candidates, and consideration will be given to experience and skill level. Join us as our Social Media & Community Development Liaison!
Qualifications:Get to know us Outstanding Care, Compassionate People, Unparalleled Service
Welcome to Ridgeview Institute Smyrna (RIS), a premier healthcare provider in Smyrna, GA, setting the gold standard for excellence in mental health and addiction treatment support. Located in Smyrna, GA, RIS offers a full continuum of care, including inpatient and outpatient psychiatric services and specialized, evidence-based programs for all patients, regardless of their ability to pay.
At RIS, the community is an integral part of our team, fostering collaboration to build an efficient, comprehensive, and seamless continuum of care. We take pride in offering dynamic, challenging, and highly rewarding positions. You'll have the opportunity to work closely with a team of experts, ensuring our patients receive personalized services that guide them toward achieving their treatment goals.
Join us in providing exceptional care and contributing to the well-being of individuals and families in need, and be a part of the transformative healthcare experience at Ridgeview Institute Smyrna.
To learn more about RIS, visit us at: https://www.ridgeviewinstitute.com
TOGETHER WE CAN MAKE POSITIVE I.M.P.A.C.T.S.
Individuals Maintaining Positive Attitude and Commitment To Service
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At Ridgeview Institute Smyrna, we value a diverse, inclusive workforce and provide equal employment opportunities for all applicants and employees. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. Accommodations are available for applicants with disabilities.
Salary : $50,000 - $67,000