What are the responsibilities and job description for the Website and Digital Marketing Lead position at Ridgeline?
Are you a web-first, data-driven marketer who loves building fast, scalable, and accessible digital experiences that convert into pipeline? Do you thrive owning Webflow end-to-end, partnering across Marketing, Design, and RevOps, and turning insights into measurable revenue impact? Are you eager to take full ownership of Ridgeline’s web presence while translating digital strategies into real pipeline growth? If so, we invite you to be a part of our innovative team.
As Ridgeline’s Website and Digital Marketing Lead, you’ll serve as both our primary Webflow developer and our digital marketing strategist. You will architect a robust, scalable, and visually compelling digital experience that powers awareness, education, and demo conversions across the buyer journey. Working cross-functionally across teams, you’ll ensure our site reflects our brand and fuels pipeline—backed by clear data and strong governance. You’ll also leverage cutting-edge technologies—including AI tools like ChatGPT—to optimize content, structure, and performance across channels.
At Ridgeline, how we work matters as much as what we build. Ridgeliners act like owners, choose growth over comfort, and communicate with transparency. We assume positive intent, bias toward action, and bring solutions—not just problems. We celebrate wins, learn from setbacks, and thrive in a resilient, collaborative, high-performing culture. If this excites you, we’d love to meet you.
You must be work authorized in the United States without the need for employer sponsorship.
The impact you will have
Ridgeline is the industry cloud platform for investment management. It was founded by visionary tech entrepreneur Dave Duffield (co-founder of both PeopleSoft and Workday) to apply his successful formula of solving operational business challenges with bold innovation and human connectivity to the unique needs of the investment management industry.
Ridgeline started with a clean sheet of paper and a deep bench of experts bound by a set of core values and motivated to revolutionize an industry underserved by its current tech offerings. We are building a new, modern platform in the public cloud, purpose-built for the investment management industry and we are prioritizing security, agility, and usability to empower business like never before.
With a growing campus in Reno and offices in New York, Lake Tahoe, and the Bay Area, Ridgeline is proud to have built a fast-growing, people-first company that has been recognized by Fast Company as a “Best Workplace for Innovators,” by The Software Report as a “Top 100 Software Company,” and by Forbes as one of “America’s Best Startup Employers.”
Ridgeline is proud to be a community-minded, discrimination-free equal opportunity workplace. Ridgeline processes the information you submit in connection with your application in accordance with the Ridgeline Applicant Privacy Statement. Please review it in full to understand our privacy practices.
Compensation And Benefits
The typical starting salary range for new hires in this role is $135,000 - $157,500. Final compensation amounts are determined by multiple factors, including candidate experience and expertise and may vary from the amount listed above.
As an employee at Ridgeline, you’ll have many opportunities for advancement in your career and can make a true impact on the product.
In addition to the base salary, 100% of Ridgeline employees can participate in our Company Stock Plan subject to the applicable Stock Option Agreement. We also offer rich benefits that reflect the kind of organization we want to be: one in which our employees feel valued and are inspired to bring their best selves to work. These include unlimited vacation, educational and wellness reimbursements, and $0 cost employee insurance plans. Please check out our Careers page for a more comprehensive overview of our perks and benefits.
As Ridgeline’s Website and Digital Marketing Lead, you’ll serve as both our primary Webflow developer and our digital marketing strategist. You will architect a robust, scalable, and visually compelling digital experience that powers awareness, education, and demo conversions across the buyer journey. Working cross-functionally across teams, you’ll ensure our site reflects our brand and fuels pipeline—backed by clear data and strong governance. You’ll also leverage cutting-edge technologies—including AI tools like ChatGPT—to optimize content, structure, and performance across channels.
At Ridgeline, how we work matters as much as what we build. Ridgeliners act like owners, choose growth over comfort, and communicate with transparency. We assume positive intent, bias toward action, and bring solutions—not just problems. We celebrate wins, learn from setbacks, and thrive in a resilient, collaborative, high-performing culture. If this excites you, we’d love to meet you.
You must be work authorized in the United States without the need for employer sponsorship.
The impact you will have
- Build, manage, and evolve Ridgeline’s Webflow instance as a scalable, component-based CMS aligned with our brand and design system
- Design and implement modular, high-performing landing pages and site structures optimized for speed, accessibility, and enterprise readiness
- Develop reusable components and page templates that streamline marketing campaign launches and improve team velocity
- Own demo/contact workflows, from form UX to routing and attribution across Salesforce and marketing automation platforms
- Translate campaign briefs into compelling digital experiences that convert visitors into qualified leads
- Establish and enforce web governance processes, including SLAs, documentation, and intake prioritization
- Collaborate with Product Marketing to ensure messaging is clear, targeted, and conversion-optimized for investment audiences
- Drive SEO strategy through metadata, schema, and optimized IA, while maintaining accessibility and UX best practices
- Partner with RevOps to implement tracking via Google Tag Manager, GA4, and other tools to ensure clean attribution and funnel visibility
- Identify and run A/B tests and multivariate experiments to improve conversion and continuously enhance web performance
- Act as the Center of Excellence for all things digital—upskilling the team and ensuring internal stakeholders understand the platform’s capabilities
- Collaborate cross-functionally with Design, Legal, Security, and IT to ensure compliance, brand consistency, and performance standards
- 5–8 years in website management, Webflow development, or digital marketing within B2B SaaS
- Proven Webflow expertise, with a portfolio showcasing component libraries, custom interactions, and CMS complexity
- Strong HTML/CSS skills and ability to troubleshoot or implement lightweight JavaScript when needed
- Experience executing enterprise buyer journeys and building pipeline-driving digital campaigns
- Deep understanding of SEO, UX, performance optimization, and accessibility
- Familiarity with Figma, Google Tag Manager, GA4, and CRM/MAP integrations (Salesforce, HubSpot, Marketo, etc.)
- Excellent cross-functional communication and project management skills
- Ability to think strategically while executing hands-on—comfortable working independently and cross-functionally
- Experience in fintech or investment/wealth management
- Familiarity with localization or multi-language site strategy
- Background in category creation, brand storytelling, or campaign strategy
- Exposure to experimentation platforms or personalization engines
Ridgeline is the industry cloud platform for investment management. It was founded by visionary tech entrepreneur Dave Duffield (co-founder of both PeopleSoft and Workday) to apply his successful formula of solving operational business challenges with bold innovation and human connectivity to the unique needs of the investment management industry.
Ridgeline started with a clean sheet of paper and a deep bench of experts bound by a set of core values and motivated to revolutionize an industry underserved by its current tech offerings. We are building a new, modern platform in the public cloud, purpose-built for the investment management industry and we are prioritizing security, agility, and usability to empower business like never before.
With a growing campus in Reno and offices in New York, Lake Tahoe, and the Bay Area, Ridgeline is proud to have built a fast-growing, people-first company that has been recognized by Fast Company as a “Best Workplace for Innovators,” by The Software Report as a “Top 100 Software Company,” and by Forbes as one of “America’s Best Startup Employers.”
Ridgeline is proud to be a community-minded, discrimination-free equal opportunity workplace. Ridgeline processes the information you submit in connection with your application in accordance with the Ridgeline Applicant Privacy Statement. Please review it in full to understand our privacy practices.
Compensation And Benefits
The typical starting salary range for new hires in this role is $135,000 - $157,500. Final compensation amounts are determined by multiple factors, including candidate experience and expertise and may vary from the amount listed above.
As an employee at Ridgeline, you’ll have many opportunities for advancement in your career and can make a true impact on the product.
In addition to the base salary, 100% of Ridgeline employees can participate in our Company Stock Plan subject to the applicable Stock Option Agreement. We also offer rich benefits that reflect the kind of organization we want to be: one in which our employees feel valued and are inspired to bring their best selves to work. These include unlimited vacation, educational and wellness reimbursements, and $0 cost employee insurance plans. Please check out our Careers page for a more comprehensive overview of our perks and benefits.
Salary : $135,000 - $157,500