What are the responsibilities and job description for the Paid Media Specialist/Digital Advertising Specialist position at Ridgeline Insights?
Company Description
Ridgeline Insights is a brand-focused Amazon agency dedicated to developing individualized marketplace strategies that support each client’s broader omnichannel goals. The team specializes in helping brands clarify and activate their unique advantages on Amazon to increase visibility, improve conversion, and grow sales. Ridgeline Insights partners closely with clients to align brand, performance, and customer experience in a fast-moving digital commerce environment. The company also offers a referral program that enables partners and advocates to participate in its growth.
Role Description
This full-time Paid Media Specialist/Digital Advertising Specialist role is a hybrid position based in Boise, ID, with the flexibility to work from home part of the time. In this role, you will plan, build, and optimize paid media campaigns on Amazon and other digital platforms, including keyword research, audience targeting, bidding strategies, and budget management. You will monitor performance daily, analyze campaign data, and produce actionable reports and insights to improve ROI and meet client goals. You will collaborate with account managers, creative teams, and clients to align media strategies with brand positioning, product launches, and promotional calendars. The role also includes testing new ad formats, staying current on platform updates and best practices, and contributing to internal process improvements and documentation.
Qualifications
- Strong media planning skills, including campaign structure, budget allocation, and optimization across Amazon and other paid media channels.
- Excellent communication skills for presenting performance insights, collaborating with internal teams, and building trusted client relationships.
- Marketing and new media skills, including understanding of digital funnels, attribution, A/B testing, and current e-commerce advertising trends.
- Applied research skills to analyze performance data, interpret trends, and recommend data-driven strategies and experiments.
- 1–3 years of experience in paid media, performance marketing, or digital advertising (Amazon experience strongly preferred).
- Proficiency with ad platforms (e.g., Amazon Ads, Google Ads, Meta Ads) and analytics tools (e.g., Excel/Sheets, Looker Studio, or similar).
- Ability to work effectively in a hybrid environment in Boise, ID, managing time and priorities with minimal supervision.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
Our Approach
Working for a promising company is a rare opportunity. one we consider a lifestyle choice rather than a job choice. Our positions are challenging, but also come with amazing advantages and fulfillment to those who earn them. If you bring your "A game" to the table, here's what we will bring:
Comprehensive compensation and benefits package which includes health, dental, vision and long-term disablity and life insurances. We have a hybrid working environment which provides the opportunity for flexible schedules/hours and unlimited PTO.
We desire candidates who live in the state of Idaho in driving distance of Boise.