What are the responsibilities and job description for the Marketing Specialist position at Ridezilla?
Description
Ridezilla Carson City is looking for a creative and detail-oriented Marketing Specialist to support dealership marketing, social media, photography/videography, and content creation. This role helps drive brand awareness, customer engagement, and lead generation across all digital and in-store marketing efforts.
Primary Responsibilities
- Create, schedule, and manage posts across Facebook, Instagram, TikTok, YouTube, and Google Business.
- Capture photos and basic videos of inventory, events, customer deliveries, and dealership activities.
- Assist with creating marketing materials such as flyers, banners, email templates, and promotions.
- Update website listings and help write SEO-friendly product descriptions and marketing copy.
- Track social media and marketing performance analytics and report trends or opportunities.
- Help plan and support dealership events, promotions, sales weekends, and community outreach.
- Coordinate with Sales and Service teams to gather stories, content ideas, and updates.
- Maintain consistent branding standards across all marketing platforms.
- Monitor online reviews and assist with online reputation management.
- Support day-to-day marketing operations or projects as assigned.
Requirements
- Experience in marketing, content creation, or social media management is preferred.
- Strong understanding of platforms such as Facebook, Instagram, TikTok, YouTube, and Google Business.
- Ability to take clear photos and short-form videos (training provided).
- Familiarity with Canva, Adobe Express, or similar creative software.
- Strong writing, communication, and attention to detail skills.
- Ability to work independently in a fast-paced environment.
- Basic knowledge of SEO or analytics is a plus.
- Interest in powersports or automotive industries is preferred but not required.
- Valid driver’s license preferred for moving units when capturing content (training provided).
Schedule & Pay
- Full-time position.
- Flexible schedule based on marketing and event needs.
- Compensation based on experience.
About Ridezilla
Ridezilla is part of the Outdoor Network family, one of the fastest-growing powersports dealership groups in the country. The Carson City location is expanding quickly and looking for team members ready to bring energy, creativity, and passion to the brand.