What are the responsibilities and job description for the Marketing Director position at Richtech Robotics?
Company Description
Richtech Robotics is revolutionizing the service industry by delivering innovative robotic solutions tailored to enhance customer experiences and business efficiency. By integrating advanced automation, we empower organizations to achieve operational excellence and elevate satisfaction. Our mission is to foster seamless interactions and drive innovation across industries, creating a smarter and more efficient future.
THE JOB:
As Director of Marketing, you will own the strategy and execution behind Richtech Robotics’ brand, lead generation, and customer engagement. You’ll guide messaging, media placements, and campaign architecture — turning awareness into demand, and demand into revenue. You are not just a storyteller — you are a moment-maker, capable of capturing attention and creating buzz.
THE DAY-TO-DAY:
- Lead all areas of marketing: brand, digital, social, paid media, content, and PR.
- Develop quarterly and annual marketing strategies aligned with sales goals and growth targets.
- Own media placement strategy across PR, blogs, social media, and industry publications.
- Craft content with storytelling architecture — compelling hooks, pacing, emotional shifts, and unexpected endings — to make content not just informative, but share-worthy.
- Time content drops, campaign releases, and announcements for maximum impact and viral potential.
- Collaborate with Sales and Product teams to translate technical features into human-centered stories that inspire action.
- Supervise creative direction across all media types, from video to blog to email.
- Track marketing performance using KPIs such as media placements, MQLs, social engagement, and non-paid traffic.
- Present results and adapt quickly to feedback, optimizing budget and resources for ROI.
THE IDEAL CANDIDATE:
You’re not just fluent in marketing — you have taste, timing, and an instinct for what gets shared. You know how to build stories with rhythm: a headline that grabs, a structure that pulls readers in, and a twist or insight that sticks. You’re as comfortable discussing SEO and CPMs as you are debating where the emotional high point of a launch video should be. You make content not just visible, but viral.
QUALIFICATIONS:
- 5 years in B2B marketing, preferably with high-tech, robotics, or SaaS industries
- Demonstrated success in demand generation and brand storytelling
- Strong background in campaign timing, A/B testing, and attention engineering
- Familiarity with tools like HubSpot, Google Analytics, LinkedIn Ads, and SEMrush
- Excellent writing, editing, and conceptual storytelling skills
- Bachelor’s degree in Marketing, Communications, or related field; MBA a plus
Benefits:
- Dental insurance
- Health insurance
- Paid time off