What are the responsibilities and job description for the Digital Media Content Producer position at Richmond Flying Squirrels?
ABOUT THE COMPANY:
The Richmond Flying Squirrels, Double-A Eastern League affiliate of the San Francisco Giants, have established themselves as one of the most recognizable brands in Minor League Baseball since their inaugural season in 2010. Guided by three pillars – be different, be impactful and have FUNN – the organization has ingrained itself in Central Virginia, annually reaching more than 60,000 students through the club's education programs while making 400-plus community appearances. Additionally, the team has renovated multiple youth baseball and softball fields across the city and awarded numerous scholarships through its 501(c)(3) nonprofit, Flying Squirrels Charities. The Flying Squirrels consistently rank among the top-drawing teams in MiLB having led all 30 Double-A teams in total and average attendance each of the past four seasons.
The Richmond Flying Squirrels, Double-A Eastern League affiliate of the San Francisco Giants, have established themselves as one of the most recognizable brands in Minor League Baseball since their inaugural season in 2010. Guided by three pillars – be different, be impactful and have FUNN – the organization has ingrained itself in Central Virginia, annually reaching more than 60,000 students through the club's education programs while making 400-plus community appearances. Additionally, the team has renovated multiple youth baseball and softball fields across the city and awarded numerous scholarships through its 501(c)(3) nonprofit, Flying Squirrels Charities. The Flying Squirrels consistently rank among the top-drawing teams in MiLB having led all 30 Double-A teams in total and average attendance each of the past four seasons.
JOB SUMMARY:
The Richmond Flying Squirrels are seeking a versatile and energetic individual to assist our marketing department in promoting the Flying Squirrels brand. This position will assist in executing social media strategies, capturing photo and video content, and promoting organizational initiatives across digital platforms. Through creative storytelling and strategic content creation, this role enhances the fan experience, increases audience engagement, and elevates the Flying Squirrels’ presence throughout the community.
RESPONSIBILITIES/ESSENTIAL FUNCTIONS:
- Partner with the Digital Media team to implement social media strategies that meet established KPIs.
- Produce high-quality, engaging, and entertaining multimedia content that aligns with the team’s voice and brand narrative.
- Establish a consistent tone and visual identity across all digital media platforms.
- Monitor and engage with fans and followers in a timely and professional manner.
- Capture photo and video content at games, events, community appearances, and other organizational functions.
- Analyze audience metrics and insights to guide content and strategy decisions.
- Collaborate with the Digital Media Managers to develop promotional strategies for both game-day and non-game events.
- Coordinate with the Promotions and Creative Services teams to integrate repurposed digital content into the in-game presentation.
- Maintain awareness of social media trends and emerging platform features to identify content opportunities.
QUALIFICATIONS:
- Minimum 1 year of experience managing digital media channels for a professional sports team, athletic department, or related entertainment brand.
- Demonstrated photography and/or videography skills and a strong eye for creating compelling visual content and telling engaging stories.
- Strong copywriting and editorial skills that support the creation of accurate, engaging, and brand-aligned content across digital platforms.
- Proven ability to collaborate effectively with cross-functional teams and contribute to the achievement of shared organizational goals.
- Highly organized and detail-oriented, capable of managing multiple priorities and meeting deadlines in a fast-paced environment.
- Availability to work evenings, weekends, and holidays as required.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.