Sales Associate

Company Description Richmond BMW and Crown MINI of Richmond are established automotive dealerships serving the Richmond, VA metro area and surrounding communities including Colonial Heights, Petersburg, Fort Lee, and Chester, VA. Richmond BMW focuses on helping customers find the right new or pre-owned BMW and supports both leasing and purchasing options. Crown MINI of Richmond offers the full line of MINI vehicles, including Cooper Hardtop, Clubman, Countryman, Coupe, Roadster, and Paceman models. Both dealerships emphasize transparent pricing through their Customer Preferred program and are committed to delivering outstanding service throughout the sales and ownership experience. Team members join a customer-focused environment that values long-term relationships and professional service.

Role Description This is a full-time, on-site Sales Associate role located in Richmond, VA. The Sales Associate will greet and engage customers, listen to their needs, and guide them through vehicle selection, test drives, and feature demonstrations for BMW and MINI models. Daily responsibilities include generating and following up on leads, explaining financing and leasing options, preparing purchase and lease documentation, and coordinating with finance and service departments to support a smooth customer experience. The role involves maintaining product knowledge, staying current with promotions and inventory, and ensuring the showroom and lot are presentable. The Sales Associate is expected to deliver professional, courteous service, meet sales goals, and build lasting customer relationships through follow-up and ongoing communication.

Qualifications

• Customer service and relationship-building skills, with the ability to listen actively and communicate clearly with a diverse range of customers.
• Sales and negotiation abilities, including experience meeting targets, handling objections, and closing transactions in a consultative manner.
• Strong verbal and written communication skills, with professional phone and email etiquette and the ability to present information confidently.
• Basic digital and administrative skills, such as using CRM systems, email, and dealership software to manage leads, appointments, and paperwork.
• Interest in and ability to learn automotive product knowledge, including vehicle features, trims, financing options, and industry trends.
• Organizational and time-management skills to prioritize multiple customers, follow up on leads, and manage test drives and appointments.
• High level of integrity, reliability, and a customer-focused mindset, with a commitment to non-discriminatory, inclusive service.
• Ability to work on-site, including evenings and weekends as needed; valid driver’s license with a clean driving record required.
• Prior retail or automotive sales experience is preferred but not mandatory; readiness to participate in ongoing training and development is essential.