What are the responsibilities and job description for the Marketing and Communications Strategist - Regional Programs position at Richmond Behavioral Health Authority?
Job Summary
Lead strategic communications and marketing initiatives across the organization or designated service areas. Develop internal and external messaging, manage vendor relationships, and use data to evaluate impact. Promote collaboration across departments and partner to support awareness, engagement, and utilization of services.
Essential Duties and Responsibilities
- The essential duties and primary responsibilities below are intended to describe the general requirements of this job and are not intended to be an exhaustive statement of duties. Other duties may be assigned.
- Develop and execute strategic communications plans to support organizational initiatives and service awareness
- Create and manage content across digital and print platforms, including websites, newsletters, social media, and collateral materials
- Coordinate and facilitate meetings with internal and external stakeholders to communicate strategy and gather input
- Oversee vendor deliverables for marketing campaigns and ensure alignment with organizational goals
- Collect and analyze data to monitor the effectiveness of communications and marketing efforts
- Adjust strategies and tactics based on performance metrics and stakeholder feedback
- Provide clear and concise reporting to leadership and partners
- Promote collaboration across departments and external partners in communication efforts
- Support localized messaging and outreach as needed
- Other duties as assigned
Knowledge, Skills, and Abilities
- Knowledge of strategic communications, audience segmentation, and outreach planning
- Skill in graphic design, content development, and digital media
- Skill in data analysis and performance reporting
- Ability to manage multiple projects and coordinate with varied stakeholders
- Ability to communicate complex ideas effectively, orally and in writing
- Ability to adapt messaging to geographic, cultural, and organizational contexts
- Ability to work independently and collaboratively across teams