Paid Media Manager

Paid Media Manager

Location: New York City (On-site 4 days/week) Type: Full-Time / Permanent

Overview

A versatile digital marketing firm is looking for a strategic Paid Media Manager to join their growing team. This individual will oversee a varied portfolio of client accounts, driving growth through expertly executed paid search and social initiatives.

Responsibilities

• Leadership & Development: Supervise and coach a small team of digital strategists and media buyers, fostering a high-performance, collaborative environment.
• Strategic Execution: Direct the end-to-end lifecycle—including planning, launching, and refining—of SEM efforts (Search, Shopping, and Video) alongside major paid social initiatives (Meta, TikTok, etc.).
• Omnichannel Oversight: Manage cohesive digital campaigns across display, programmatic, social, and search channels to ensure all outcomes mirror client KPIs.
• Operational Excellence: Maintain a hands-on approach by navigating platforms daily to ensure granular campaign health and measurable ROI.
• Client Success: Act as a primary point of contact for clients, building long-term partnerships by consistently meeting or surpassing business targets.
• Data Analysis: Interpret complex cross-channel performance metrics to deliver high-level insights that improve spend efficiency and creative effectiveness.
• Process Innovation: Evaluate and upgrade internal workflows to maximize team productivity and campaign quality.
• Industry Expertise: Keep pace with the shifting landscape of SEM and digital advertising technologies to implement cutting-edge best practices.

Candidate Qualifications

• Direct Experience: Minimum of 1–6 years of practitioner-level experience managing paid accounts within Google Ads or SA360 (must include YouTube and Shopping expertise).
• Social Proficiency: Practical, high-level experience utilizing Meta Ads Manager for paid social execution.
• Strategic Track Record: Demonstrated ability to build, optimize, and scale SEM and social strategies that deliver tangible results.
• Sector Background: Prior experience working within a fast-paced agency environment is strongly preferred.
• Multi-Channel Literacy: A comprehensive understanding of the digital ecosystem, spanning search, programmatic, and display advertising.
• Technical Stack: Proficiency with essential industry tools, including Google Analytics, Meta Business Suite, and Google Ads.
• Education: A Bachelor’s degree in Communications, Marketing, or a similar academic discipline.

How to Apply

If you have a passion for media buying and team leadership, we would be happy to hear from you!