Demo

Commercial Equipment Salesperson

Reynolds Farm Equipment
Lebanon, IN Full Time
POSTED ON 4/14/2026
AVAILABLE BEFORE 5/13/2026
(Open position for any of the five Reynolds' Store locations)

The Reynolds Farm Equipment Commercial Equipment Salesperson is responsible for managing existing and attracting new lifetime customers within defined sales area. This position assists customers with proper product selection and promotes the Reynolds experience. A Commercial Equipment Salesperson must have the ability to build strong relationships and is an excellent communicator with the ability to sell new and used dealer equipment to new and existing customers. The Commercial Equipment Salesperson must practice confidentiality both in and out of dealership and maintain a positive attitude while working to improve teamwork between all dealership personnel. Most importantly, perform all duties with honesty, integrity, and adherence to the Corporate Values.

Responsibilities:

  • Management of customer base and represents the company for the sale of machinery to customers in the defined sales area – primary sales area is relative to the Store location hired at and surrounding AOR
  • Identify new customers, understand their business or needs, and develop plans and actions for defined sales area
  • Responsible to sell compact construction equipment, including our newly added line of Bandit Chippers, plus a variety of commercial products and some hay products in central IN and surrounding areas (exact geography will be determined by the candidate hired location and best fit)
  • Maintains all customer information in assigned territory for sales management
  • Communicate with management on a consistent basis
  • Maintains current product knowledge on features and benefits of all equipment potentially saleable by the dealership
  • Must follow the defined sales process
  • Monitors competitive activity/products and timely communicates to management, accordingly
  • Assists with the preparation and execution of customer events
  • Conducts new/used equipment demonstrations for customers to ensure proper operations of the equipment and technology
  • May participate in Sales EDUCATE Training programs required for the development of skills and knowledge or attends applicable sales training events/seminars
  • Work with Store Manager and Corporate Sales Manager to create annual Sales goals and budget in alignment with the organization’s financial and operational objectives and goals
  • Must follow credit policies, collection of payment policies, and assist with managing cyber and fraud risk for the company
  • Maintains current knowledge of financing options to assist customers with securing the purchase of new and used equipment or goods
  • Monitors trends in customer’s business activities and timely communicates to management and/or customers
  • Provide positive and excellent communication to parts and service departments and phone customers
  • Connect and work with all personnel in all locations; network with other sales staff to talk ideas, questions, concerns, etc. to develop, learn, and continue communication
  • Establish and meet sales goals
  • Build product and market knowledge to add understanding and credibility
  • Become primary contact between your customers and Reynolds Farm Equipment including deliveries, forecasting, credit, complaint handling, etc.
  • Strictly follow all company policies which includes safety & cash/check handling
  • May maintain current knowledge of used equipment values and ability to evaluate properly for trading purposes
  • Handle day-to-day operations and all tasks in a fast-paced environment and other duties assigned in the sales aspect


Requirements:

  • 1 years equipment sales experience; demonstrated experience consistently meeting performance metrics preferred
  • Proficient knowledge of data entry/keyboarding skills; Communicates effectively verbally and written while working cooperatively in a team environment; skills in computing full details and proper paperwork without hesitation
  • Knowledge of agricultural or turf equipment and farming or operational practices preferred
  • Exceptional ability to use standard desktop load applications such as Microsoft Office and internet functions; experience using sales workflow applications preferred
  • Knowledge of office and phone procedures; Clear and proactive communication skills along with exceptional ability to use communication systems with quality and professional phone etiquette
  • Ability to work extended hours and weekends and in a fast-paced environment; adaptable and flexible
  • Requires attention to detail and being careful along with being thorough in completing tasks
  • Ability to give full attention to what other people are saying and to actively look for ways to help others
  • Excellent customer relationship skills
  • Experience and understanding of mechanical/technical terms
  • Ability to analyze and interpret basic sales reports and commission reports
  • Excellent negotiation/conflict resolutions skills
  • Reliable transportation to arrive on time
  • Requires being reliable, responsible, accountable, and dependable in fulfilling obligations
  • Unwavering commitment to confidentiality
  • Ability to lift items weighing up to 75 pounds
  • High School Diploma or equivalent work experience


About The Reynolds Team

With an energetic company culture and host of benefits, Reynolds Farm Equipment has emerged as an employer of choice for top talent. Here are just a few of the benefits that make us unique:

  • Performance-based commission pay structure base pay
  • Competitive benefits package with medical, dental and vision insurance; employer paid short-term/long term disability and Life AD&D
  • Voluntary STD Buy-up option and Life AD&D
  • 401K/Roth IRA/Employer Match once met eligibility parameters (Must be 21 years of age to participate)
  • 6 paid company holidays annually plus three personal days and one health day
  • 90 day, Semi-annual, and annual performance reviews to fuel performance and continuous learning
  • Uniforms provided for service departments; work gear discounts for all other departments
  • Year-round employment
  • Equipment discounts and corporate John Deere discounts
  • Fun, team-based environment
  • Voted by employees as Indianapolis Top Workplaces seven years running

Salary.com Estimation for Commercial Equipment Salesperson in Lebanon, IN
$83,649 to $110,323
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