Demo

Industrial Automation Specialist - Power & VFD

Rexel USA
Buffalo, NY Full Time
POSTED ON 9/9/2026
AVAILABLE BEFORE 10/8/2026

Rexel USA is one of the largest distributors of electrical products, data communication, wireless communication and related supplies in the United States. Rexel USA operates its electrical distribution business in the United States through eight Regions that go to market under various banner and trade names, including Rexel, Rexel Automation, Gexpro, Mayer, Talley and Platt Electric Supply. In addition to an online store, Rexel USA has a distribution network of over 460 warehouse storefront locations throughout the U.S.


We are looking for an Industrial Automation Specialist - Power & VFD to join our Rexel USA team in Cheektowaga, NY!


Summary:

The Industrial Automation Specialist position is responsible for the growth of sales and customer application pre-sales and post-sales support for a specific group(s) of automation products and services.


What You'll Do:

  • Meet or exceed sales goals of assigned technology offer
  • Develop sales strategies, promotions, programs, and plans for sales growth
  • Develop annual performance goals, objectives, and sales action plans
  • Prepare periodic sales funnel, weekly sales reports, etc.
  • Provide technical support for internal and external customers via on-site visit, phone, and email. This could include, but is not limited to troubleshooting products, finding technical documentation and specifications, product selection and, other requested activities
  • Establish relationships with sales and customers to better understand sales potential
  • Ascertain customer needs by customer visits, phone, and other means of research (internet, etc.)
  • Work with sales to establish joint strategies and activities
  • Provide expert knowledge to Inside Sales to facilitate quoting, order entry, and order expediting
  • Create and present technical and commercial training for internal and external customers
  • Describe or demonstrate product to customers
  • Follow up on all business leads assigned by management, marketing, technical department, or supplier partners
  • Acquire, use, and continuously develop personal technical knowledge
  • Provide oral and/or written quotations, proposals or estimates of prices, scope of work, terms, and delivery
  • Work with prospective customers to move projects through the sales cycle to conclusion
  • Properly prepare for sales calls, customers events, etc.
  • Work with Purchasing on proper inventory of high-tech products and identify any potential obsolesce problems
  • Other duties as assigned


What You'll Need

  • 5 years of equivalent experience
  • Electrical distribution industry or related experience required
  • Valid Driver’s License
  • High School or GED - Required
  • 4 Year / Bachelor's Degree - Preferred


Knowledge, Skills & Abilities

  • Intermediate/advanced computer skills, specifically with Excel/Outlook/Word
  • Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, blueprints, or governmental regulations
  • Ability to write reports, business correspondence, and procedure manuals
  • Ability to effectively present information and respond to questions from small groups of managers, clients, customers, and the general public
  • Ability to practice good interpersonal relations, using tact, courtesy, a positive attitude toward customers and co-workers, pleasant communication etiquette, and a general attitude as a representative of goodwill on behalf of the company at work or during company travel
  • Ability to develop and present specialized instruction concerning the specific high-tech equipment in the assigned area of responsibility


Rexel USA (A VEVRAA Federal Contractor), and its affiliated companies, is an EEO/Disabled/Veterans employer. All qualified candidates will receive consideration for employment without regard to any characteristics protected by law.


For the state of New York only, the pay range is $70K to $85K, depending upon qualifications, experience and other considerations permitted by law.


Our Benefits Include:

  • Medical, Dental, and Vision Insurance
  • Life Insurance
  • Short-Term and Long-Term Disability Insurance
  • 401K with Employer Match
  • Paid vacation and sick time
  • Paid company holidays plus flexible personal days per year
  • Tuition Reimbursement
  • Health & Wellness Programs
  • Flexible Spending Accounts
  • HSA Accounts
  • Commuter Transit Benefits
  • Additional Optional Insurance such as Pet Insurance, Legal Assistance, Critical Illness, Home and Auto Insurance to name a few.
  • Employee Discount Programs
  • Professional Training & Development Programs
  • Career Advancement Opportunities – We like to promote from within


Our goal is to create a workplace where everyone feels respected, valued, and empowered to succeed as we understand that our success and innovation is enhanced by an inclusive and diverse workforce. Rexel USA (A VEVRAA Federal Contractor), and its affiliated companies, is an EEO/Disabled/Veterans employer. All qualified candidates will receive consideration for employment without regard to any characteristics protected by law.

Salary : $70,000 - $85,000

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