What are the responsibilities and job description for the VP of Marketing position at Reward Gateway?
Description
Reward Gateway Edenred is a global market leader in benefits and employee engagement. We help our clients and their leaders to transform employee experience and value that will attract, engage and retain top talent through employee benefits, strategic reward and recognition, well-being, and much more.
With our shared missions of ‘Making the World a Better Place to Work” and ‘Enriching connections, For good’. You’ll be contributing to improving employee engagement and building better, stronger and more resilient organizations to improve people’s daily lives. Our shared mission guides our every action and charts a sustainable path to a better future.
We have a highly talented team who live up to our shared values, bringing to life “Entrepreneurial Spirit”. We love to “Push the Boundaries”, but importantly show “Respect” in how we go about our work. Our “Speak Up” and “Be Human” culture is at the heart of what it is to work with us, and we encourage everyone to bring innovation and ‘Imagination’ to the work they do.
Your Role in our Mission
The VP of Marketing is a visionary leader responsible for shaping and executing the company’s marketing strategy, with a strong emphasis on leveraging artificial intelligence, driving a successful rebranding initiative, and accelerating pipeline growth. This leader will drive cross-functional team collaboration, foster innovation, and ensure marketing efforts are tightly aligned with business objectives.
The VP of Marketing is a visionary leader responsible for shaping and executing the company’s marketing strategy, with a strong emphasis on leveraging artificial intelligence, driving a successful rebranding initiative, and accelerating pipeline growth. This leader will drive cross-functional team collaboration, foster innovation, and ensure marketing efforts are tightly aligned with business objectives.
Some of Your Responsibilities & Core Duties will be:
- Champion the integration of AI technologies into marketing operations, including campaign automation, customer segmentation, predictive analytics, and personalization
- Evaluate and implement AI tools to optimize marketing spend, improve lead scoring, and enhance customer experience
- Lead the company’s rebranding efforts, including brand positioning and messaging
- Collaborate with executive leadership and external agencies to ensure a cohesive rollout across all channels
- Monitor brand perception and adjust strategies to strengthen market presence and differentiation
- Design and execute integrated marketing campaigns to drive top-of-funnel awareness and generate qualified leads
- Partner with sales leadership to align marketing and sales strategies, ensuring seamless pipeline management and conversion
- Own pipeline targets and report regularly on campaign effectiveness, lead quality, and revenue impact
- Oversee resource allocation, hiring, and professional development within the marketing department
- Establish KPIs and leverage analytics to measure revenue acquisition, campaign performance, ROI, and pipeline velocity
- Work closely with product, sales, and technology teams to ensure marketing initiatives support overall business goals
Experience and Skills You Need in this Role:
- Deep understanding of digital marketing, demand generation, and marketing automation platforms
- Strong analytical, strategic, and project management skills.
- Excellent communication and leadership abilities
- Bachelor’s degree in Marketing, Communications or relevant field preferred
- A minimum of 7 years of relevant marketing experience. Experience in B2B SaaS or fast-paced growth environments preferred
- A minimum of 5 years of marketing leadership experience. Proven experience leading marketing teams through AI adoption, rebranding, and pipeline growth
The Interview Process:
- Phone screen with a member of the Talent Acquisition Team
- First stage interview with the US Managing Director
- Second round interview with Senior Director of Account Management and Senior Director, New Business Sales
- Third round interview with key members of the Marketing Team
- Forth round interview with Global Marketing Director
- Final interview with the AUKUS CEO
At Reward Gateway | Edenred, we are committed to ensuring an inclusive and accessible recruitment process for all candidates. If you have any specific requirements or need reasonable adjustments at any stage of the recruitment journey, please let your Talent Acquisition Partner know. Your needs are important to us, and we want to ensure an equitable experience for every candidate.
Be comfortable. Be you.
We want all our employees to feel comfortable bringing their passion, creativity and individuality to work. We value all cultures, backgrounds and experiences, as we truly believe that diversity drives innovation. Express yourself, join our community and help us Make the World a Better Place to Work!
Be comfortable. Be you.
We want all our employees to feel comfortable bringing their passion, creativity and individuality to work. We value all cultures, backgrounds and experiences, as we truly believe that diversity drives innovation. Express yourself, join our community and help us Make the World a Better Place to Work!
About Reward Gateway
Reward Gateway is culture and client driven. We’re obsessed with putting the “Human” in HR and are proud to have been 100% dedicated to HR for over a decade. Since 2007, we’ve been right by the side of the world’s most innovative HR people, giving them beautiful products and tools they can use to attract, engage and retain their people.
The world’s most successful companies treat their people differently. They generate stock market returns of twice their peers and they have half the employee turnover. 76% of CEOs recognize that employee engagement is vital to their success but only 24% say they have a highly engaged company. Bridging that engagement gap is what drives us.
The world’s most successful companies treat their people differently. They generate stock market returns of twice their peers and they have half the employee turnover. 76% of CEOs recognize that employee engagement is vital to their success but only 24% say they have a highly engaged company. Bridging that engagement gap is what drives us.