Demand Generation Manager

(This is for a RevPilots' client)

Demand Generation Manager (Revenue Marketing Manager)

Location: Greenville, SC (hybrid, 2 to 4 days per week on-site)

Compensation: Salary: $110,000 to $130,000 Full Benefits

About Our Client

Our client is a leading and fast-growing service provider delivering single-source electromechanical and power management solutions that improve the reliability of critical infrastructure across North America and the UK.

They serve tens of thousands of essential customer sites, from renewable energy and manufacturing to healthcare and municipalities, helping them avoid costly downtime and keep mission-critical operations running. This is an opportunity to join a team that is revolutionizing equipment and process reliability across sectors ranging from power generation to petrochemicals, and to grow alongside experienced industry experts.

The Opportunity

The Demand Generation Manager serves as a strategic marketing partner to the division's commercial (B2B) team, responsible for developing and executing go-to-market programs that drive pipeline growth, support revenue goals, and increase brand presence in the market. This role translates the division's growth priorities into data-driven marketing strategies and integrated campaigns that improve demand generation, conversion, and sales effectiveness.

This is a strategic and hands-on role. You will build and execute the work yourself rather than delegate it.

Responsibilities

Revenue and Pipeline Generation

• Develop and execute account-based and demand generation programs targeting priority accounts and verticals.
• Build integrated, multi-channel campaigns across digital, email, events, and paid and organic channels to drive qualified demand.
• Go-to-Market Strategy
• Partner with division commercial and marketing leadership to translate growth priorities and commercial objectives into clear go-to-market plans with defined goals, timelines, and success metrics.
• Collaborate with product management and subject matter experts to build go-to-market plans for new offerings, geographies, and customer segments, including positioning, messaging, channel mix, and success metrics.
• Continuously monitor market trends, customer needs, and competitive positioning to refine strategy.

Sales Enablement

• Develop and deploy sales tools including competitive battle cards, one-pagers, case studies, ROI tools, and presentations to support the sales team throughout the customer journey and improve win rates.
• Partner with subject matter experts and engineering teams to translate technical capabilities into customer-facing value propositions.
• Ensure consistent messaging across all customer touchpoints, including digital, field, events, and channel.

Campaign Execution and Optimization

• Manage campaign execution across owned and paid channels in coordination with marketing operations.
• Analyze performance and adjust strategies to maximize conversion rates, lead quality, and overall revenue impact.
• Deliver regular reporting on campaign performance and pipeline contribution, including recommendations for ongoing improvement.

Cross-Functional Collaboration

• Collaborate across sales, division leadership, marketing, and finance to keep marketing programs aligned to business priorities and supported by accurate planning inputs.
• Participate in sales team meetings and division business reviews, providing updates on campaign performance, pipeline contribution, and upcoming programs.
• Support marketing-to-sales alignment by improving lead handoff processes, ensuring lead quality, and driving higher lead-to-opportunity conversion rates.
• Coordinate with marketing operations on creative production, agency briefs, tradeshow activation, and campaign timelines.
• Share campaign playbooks and learnings across divisions to strengthen the broader marketing team.

Qualifications

• 5 years of experience in B2B marketing with a track record of developing programs that contribute to pipeline and revenue growth.
• Direct experience in demand generation, ABM, and sales enablement in an industrial, manufacturing, or field services environment.
• Experience with Microsoft Dynamics or a similar CRM platform, including CRM to MAP integration and lead handoff processes.
• Hands-on HubSpot experience, including campaign management, lead nurturing workflows, and reporting.
• Proven experience leveraging ABM platforms such as 6sense or Demandbase to target high-value accounts and drive pipeline growth.
• Demonstrated ability to build effective working relationships with sales leaders, general managers, and cross-functional stakeholders.
• Strong written communication skills. You can write a crisp value proposition, a tight email sequence, and a compelling one-pager.
• Analytical approach to decision-making, with the ability to interpret campaign data and translate findings into actionable recommendations.
• Bachelor's degree in Marketing, Business, or a related field, or equivalent demonstrated experience.

Preferred Qualifications

• Background in marketing technical or engineered solutions to industrial buyers, such as maintenance, reliability, capital projects, or energy.
• Experience operating in a multi-division or multi-brand environment.

Salary: $110,000-$130,000

Benefits

• Paid Time Off (PTO)
• 401k employer match
• Bonus incentives
• Extensive training and career development programs
• Tuition reimbursement program
• Medical, dental, and vision plans
• Employee Assistance Program (EAP)
• And more

Additional Information

Our client is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status. Any offer of employment is contingent on the successful completion of a background and driving record investigation. As a federal contractor, our client maintains a safe and drug-free workplace, and candidates are required to successfully complete a pre-employment drug screen.