What are the responsibilities and job description for the Regional VP - Marketing Operations - SMRMC Public Relations position at RevOps Report?
Overview
About This Role
Join an award\-winning team of dedicated professionals committed to our core values of quality, compassion and community! Saint Mary’s Health Network, a member of Prime Healthcare, offers incredible opportunities to expand your horizons and be part of a community dedicated to making a difference.
As a long\-standing community partner with a 116\-year history, Saint Mary’s Health Network offers Northern Nevada inpatient, outpatient, ancillary, and wellness services. Nationally recognized and accredited by the Joint Commission, as well as named one of the Top 100 Hospitals by Fortune/Merative and America’s Best 250 hospitals by Healthgrades, Saint Mary’s Regional Medical Center is a 352\-bed acute care hospital offering a robust line of inpatient, outpatient and ancillary services including a top\-rated Center for Cancer, surgical and orthopedic services, and an award\-winning Cardiology program and more. The health system, a member of Prime Healthcare, also operates a fully\-integrated Medical Group, multiple urgent care clinics, freestanding imaging, lab, and primary care clinics. For more information, visit www.SaintMarysReno.com.
Responsibilities
The Regional Vice President, Marketing Operations provides strategic leadership for enterprise marketing operations and market growth initiatives across multiple hospitals and regions. Partners with CEOs, executive leadership teams, physician leaders, and local marketing departments to develop and operationalize system\-wide strategies that advance organizational goals including service line growth, physician alignment, digital transformation, and leadership communications. Establishes enterprise standards, implements scalable initiatives and strategic marketing initiatives, improves operational performance, and serves as a strategic resource for complex market, operational, and growth\-related challenges. While maintaining executive oversight of marketing strategy, the role is focused on translating organizational priorities into consistent operational execution, fostering collaboration across markets, and driving sustainable growth through standardized processes, innovation, and cross\-functional leadership. The Regional Vice President, Marketing Operations is the national executive leader responsible for implementing the organization's strategic marketing initiatives. This leader works with hospital leadership across the system to advance the company’s strategic goals. This leader oversees and provides guidance to local hospital leaders and teams tasked with marketing, digital strategy, and social media responsibilities. Working closely with Prime Executive Leadership, Government Relations, and Communications, this position contributes to all strategic messaging campaigns, especially as it relates to labor relations and crisis communications. Hospital Communications/Marketing and Business Development teams have a dotted line to this leadership role.
Qualifications
EDUCATION, EXPERIENCE, TRAININGRequired qualifications:
Company is an equal employment opportunity employer. Company prohibits discrimination against any applicant or employee based on race, color, sex, sexual orientation, gender identity, religion, national origin, age (subject to applicable law), disability, military status, genetic information or any other basis protected by applicable federal, state, or local laws. The Company also prohibits harassment of applicants or employees based on any of these protected categories. Know Your Rights: https://www.eeoc.gov/sites/default/files/2022\-10/EEOC\_KnowYourRights\_screen\_reader\_10\_20\.pdf
About This Role
Join an award\-winning team of dedicated professionals committed to our core values of quality, compassion and community! Saint Mary’s Health Network, a member of Prime Healthcare, offers incredible opportunities to expand your horizons and be part of a community dedicated to making a difference.
As a long\-standing community partner with a 116\-year history, Saint Mary’s Health Network offers Northern Nevada inpatient, outpatient, ancillary, and wellness services. Nationally recognized and accredited by the Joint Commission, as well as named one of the Top 100 Hospitals by Fortune/Merative and America’s Best 250 hospitals by Healthgrades, Saint Mary’s Regional Medical Center is a 352\-bed acute care hospital offering a robust line of inpatient, outpatient and ancillary services including a top\-rated Center for Cancer, surgical and orthopedic services, and an award\-winning Cardiology program and more. The health system, a member of Prime Healthcare, also operates a fully\-integrated Medical Group, multiple urgent care clinics, freestanding imaging, lab, and primary care clinics. For more information, visit www.SaintMarysReno.com.
Responsibilities
The Regional Vice President, Marketing Operations provides strategic leadership for enterprise marketing operations and market growth initiatives across multiple hospitals and regions. Partners with CEOs, executive leadership teams, physician leaders, and local marketing departments to develop and operationalize system\-wide strategies that advance organizational goals including service line growth, physician alignment, digital transformation, and leadership communications. Establishes enterprise standards, implements scalable initiatives and strategic marketing initiatives, improves operational performance, and serves as a strategic resource for complex market, operational, and growth\-related challenges. While maintaining executive oversight of marketing strategy, the role is focused on translating organizational priorities into consistent operational execution, fostering collaboration across markets, and driving sustainable growth through standardized processes, innovation, and cross\-functional leadership. The Regional Vice President, Marketing Operations is the national executive leader responsible for implementing the organization's strategic marketing initiatives. This leader works with hospital leadership across the system to advance the company’s strategic goals. This leader oversees and provides guidance to local hospital leaders and teams tasked with marketing, digital strategy, and social media responsibilities. Working closely with Prime Executive Leadership, Government Relations, and Communications, this position contributes to all strategic messaging campaigns, especially as it relates to labor relations and crisis communications. Hospital Communications/Marketing and Business Development teams have a dotted line to this leadership role.
Qualifications
EDUCATION, EXPERIENCE, TRAININGRequired qualifications:
- Bachelor’s degree in Journalism, English, Communications, Public Relations, Marketing or related field.
- 10\ years of effective marketing experience in a healthcare delivery setting; 10\ years’ leading a marketing/communications function at the executive level.
- A successful track record of effectively communicating with senior level executives, board members, physician leaders, elected officials, and key community stakeholders.
- Experience and knowledge in best\-practice marketing, digital strategy, and compliance considerations.
- Highly developed organizational, communication, planning and leadership skills; diplomatic with the ability to build positive relationships across the health system.
- Excellent writing skills; creativity a plus
- Excellent coaching and mentoring skills to ensure an effective Corporate and hospital marketing team.
- Experience working in a large, complex (matrixed) national health system
- Experience with strategic marketing, brand reputation, service line development
- Experience in crisis communications, labor communications, and assisting in national\-scale messaging campaigns
- Master’s degree in Communications, Public Health, Marketing, or Business Administration
Company is an equal employment opportunity employer. Company prohibits discrimination against any applicant or employee based on race, color, sex, sexual orientation, gender identity, religion, national origin, age (subject to applicable law), disability, military status, genetic information or any other basis protected by applicable federal, state, or local laws. The Company also prohibits harassment of applicants or employees based on any of these protected categories. Know Your Rights: https://www.eeoc.gov/sites/default/files/2022\-10/EEOC\_KnowYourRights\_screen\_reader\_10\_20\.pdf