Director of Business Development & Key Accounts

We are seeking a Director of Business Development & Key Accounts to join our Adventure Sports platform, which includes renowned brands such as Fox Racing, Bell, CamelBak, and Giro. This position will be responsible for driving revenue growth through strategic partnerships, expanding market presence, and managing relationships with key clients. This role combines high-level business development initiatives with hands-on account management to ensure long-term success and customer satisfaction.

This position reports to the VP of NA Sales and Market Development and is based out of our Irvine, CA office.

As the Director of Business Development & Key Accounts, you will have an oppotunity to:

• Develop and implement targeted sales and marketing strategies to drive account penetration, brand awareness, and online sales for consumer goods.
• Collaborate with cross-functional teams including Product Merchandising, Marketing, Demand Planning, Finance, and Creative to align initiatives with overall business goals.
• Support the planning and execution of key account management and marketing campaigns across channels such as digital, email, and trade marketing.
• Analyze channel trends, customer insights, and competitor activities to identify growth opportunities and address market needs.
• Use data-driven insights to measure performance, optimize strategies, and improve ROI.
• Manage budgets for key account sales and marketing initiatives, ensuring effective resource allocation.
• Stay informed on emerging trends, tools, and technologies, recommending enhancements to business development efforts.
• Ensure brand consistency across all channels and maintain alignment with brand guidelines.
• Monitor market share, inventory, and turn rates, creating actionable plans to achieve growth targets.
• Build and maintain strong relationships with external partners, agencies, and vendors to support business development initiatives.
• Provide guidance and support to team members focused on key accounts, fostering collaboration and high performance.

You have:

• Bachelor’s degree in Business or related field.
• 6 years of experience in sales and digital marketing roles, preferably in consumer goods.
• Experience working with key account buyers and planning teams across multiple market segments.
• Strong understanding of digital marketing strategies and best practices; familiarity with SEM, SEO, social media, email marketing, and content marketing is a plus.
• Demonstrated ability to collaborate across teams and influence stakeholders.
• Knowledge of analytics tools (e.g., Lightspeed, Wiser, Google Analytics) and ability to interpret data for actionable insights.
• Proficiency with CRM systems, marketing automation platforms, and CMS tools.
• Excellent analytical and project management skills with the ability to prioritize and meet deadlines.
• Strong communication and interpersonal skills.
• Passion for the action-sports and outdoor industry with an understanding of consumer behavior in the digital space.