What are the responsibilities and job description for the Social Media Manager position at Revel Group?
Social Media Manager
Job Description
Location: On-Site in Gatlinburg/Pigeon Forge - Revel Group (Overseeing Anakeesta & WildSide)
Job Overview:
The Revel Group is looking for a creative, strategic, and hands-on Social Media Manager to lead the social voice of two of the Smokies’ most exciting adventure brands, Anakeesta and WildSide.
This role blends big-picture thinking with day-to-day execution. You will shape our social strategy, bring our experiences to life through content, and engage with our audience in a way that feels authentic, energetic, and on-brand.
If you love storytelling, thrive in fast-paced environments, and enjoy being on-site to capture the action, this role is for you.
Key Responsibilities:
Strategy and Planning
Develop and execute social media strategies for Anakeesta and WildSide
Build and manage monthly content calendars aligned with campaigns, events, and seasonal priorities
Identify trends, opportunities, and platform innovations to keep our brands fresh and relevant
Content and Execution
Oversee daily posting across all social platforms including Instagram, Facebook, and TikTok
Capture and create content on-site including photo, video, and real-time storytelling
Collaborate with internal photographer and videographer to produce high-quality content
Ensure individual brand voices and visual consistency across both properties
Community and Engagement
Manage community engagement including comments and messages in a timely and brand-aligned way
Monitor sentiment and provide insights to leadership
Influencer and Partnerships
Lead influencer outreach and relationship management
Coordinate visits, itineraries, and deliverables for creators
Track performance and return on investment of influencer campaigns
Analytics and Optimization
Track and report on performance metrics including engagement, reach, growth, and conversions
Use insights to optimize content, posting strategy, and campaigns
Balance data-driven decision making with strong creative instincts
On-Site Presence
Attend events, activations, and key moments to capture live content
Act as the social presence on property
Skills:
Strong content creation across photo, video, and copy
Deep understanding of Instagram, Facebook, and TikTok
Ability to spot trends and create relevant, on-brand content
Clear and engaging copywriting skills
Strong community management and audience engagement
Influencer outreach and relationship management
Strong organization and project management skills
Data-driven mindset with the ability to adjust strategy
Qualifications:
3-5 years of experience in social media management or digital marketing
Experience working with consumer-facing brands, preferably in hospitality, tourism, or lifestyle
Proven track record of growing and engaging social media audiences
Experience creating and editing content using mobile devices and editing tools
Familiarity with social media management and analytics tools
Experience coordinating influencer campaigns and partnerships
Bachelor’s degree in marketing, communications, or a related field preferred but not required
Ability to work on-site regularly in Gatlinburg and Pigeon Forge and attend events as needed
Perks of Working With Us:
Competitive pay
Paid time off
Medical, dental, and vision insurance
401(k) retirement plan
Free admission for employees and immediate family
Generous pass exchange program with area attractions