Director of Client Strategy (Marketing)

Job Title: Director of Client Strategy

Department: Client Success Team

Reports To: COO

Location: York, PA

Employment Type: Full-Time

Job Summary:

The Director of Client Strategy will come with an entrepreneurial mindset and know how to connect the dots between sales, marketing, and revenue strategy. This person should think like a business owner, analyze data, and be able to identify opportunities, building strong relationships, and help businesses scale through both strategic thinking and hands-on execution. The ideal candidate brings the energy and confidence of a natural salesperson: outgoing, persuasive, optimistic, and highly motivated by creating momentum and delivering results in a fast-paced environment.

At the same time, this person must genuinely love learning and be able to coach a dynamic team of marketing and creative-minded individuals. They should be able to think big-picture while staying deeply detail-oriented—analyzing performance, spotting trends, understanding metrics, and using insights to drive smarter decisions and measurable growth. We’re looking for someone who can balance creativity with analytics, strategy with execution, and vision with accountability, while bringing positive, high-energy leadership into every interaction.

Key Responsibilities:

Client Relationship Management:

·      Act as the primary liaison between the agency and assigned clients, fostering long-term, positive relationships.

·      Provide proactive and responsive service to clients, understanding their business goals and translating them into actionable marketing strategies.

·      Educate and communicate with internal teams on clients’ goals and audience dynamics to ensure alignment.

·      Draft and present comprehensive marketing plans, budgets, and proposals tailored to clients' needs, as requested.

·      Identify opportunities to improve client facing processes, workflows, and communication that impact client success.

·      Implement continuous improvements that enhance service delivery, and team effectiveness.

·      Ensure alignment between Client Success operations and overall company objectives.

·      Monitor team performance, project progress, and client satisfaction to identify opportunities for improvement.

Strategic Marketing Planning & Implementation:

·      Lead the planning and execution of strategic marketing initiatives.

·      Oversee the internal execution of approved plans to ensure deliverables are met on time and within budget.

·      Monitor the effectiveness of marketing initiatives and provide data-driven recommendations for continuous improvement.

Financial Oversight

·      Provide detailed job estimates to clients, ensuring transparency and alignment on project scopes.

·      Manage client budgets, billing processes, and financial reporting, as required.

Collaboration and Communication:

·      Work collaboratively with internal teams, including creative, digital, project management, and third-party vendors to deliver results.

·      Develop and inform teams on creative briefs and other details that are required for the success of each project and to help maintain efficiencies.

Qualifications:

·      Education: Bachelor’s degree in marketing, business, or communications.

·      Experience: 15 years of experience in a senior marketing role with client-facing responsibilities.

·      Skills:

·      Both a left and right brain thinker. Creative yet analytical.

·      Proven ability to develop and execute strategic marketing plans and campaigns.

·      Strong experience in business development, sales, and pitching proposals.

·      Exceptional communication, presentation, and interpersonal skills.

·      Ability to manage multiple projects and deadlines in a fast-paced environment.

·      Experience mentoring or managing team members preferred.

·      Proficiency in project management tools and marketing software.

Core Values:

Define Tomorrow: We don't follow trends; we create them

Play to Win: We compete with intention and push to be better, measuring success by results

Strategic Imagination: Art guided by science. Data fueled by curiosity

Move with Purpose: Precision at the pace of progress

Love of the Craft: We're here for the impact and to serve with purpose

Working Conditions:

·      Full-time, hybrid position.

·      May require occasional travel to meet with clients, attend industry events, or conduct on-site research.