Senior ABM & Digital Marketing Manager

The Opportunity

Most digital marketers run campaigns for one business.

You will run the engine for an entire ecosystem.

ReturnPro wins enterprise retailers on the front end. Direct Liquidation and GoWholesale move that recovered inventory to B2B wholesale buyers on the back end. These aren't separate businesses running side by side, they're one loop. The enterprise deals ReturnPro wins create the supply our wholesale buyers need, and the strength of those ReCommerce channels is exactly what makes ReturnPro's recovery story so compelling to the next enterprise retailer. Understanding that loop, and building growth programs that strengthen it on both ends, is what makes this role genuinely interesting.

This is an ABM-first seat. You'll own account-based marketing end to end, from account selection and tiering through execution and pipeline reporting, in direct partnership with Sales, alongside broad-based demand capture across paid, SEO, and website performance. Two motions, same buyers, viewed at two different distances, run by the same person.

The enterprise buyers you're marketing to, VP Supply Chain, VP Operations, VP Ecommerce, and Finance leaders at mid-market to Fortune 500 retailers, are sophisticated and skeptical. Generic marketing does not move them. Precision, proof, and insight do. If you get more energy from diagnosing why a campaign underperformed than from defending it, and you reach for data before instinct, this role was built for you.

What You Will Own

This is a hands-on, data-driven role with direct accountability to channel performance, conversion rates, and marketing efficiency. Before any of that starts, you define who you're actually talking to, working with Sales and Product to nail down segmentation, ICPs, and value propositions. Everything else builds on that.

Account-Based Marketing. Own ABM strategy and execution end to end: account selection, tiering across 1:1, 1:few, and 1:many plays, paid social on LinkedIn, and intent signal tracking with Demandbase, in partnership with Sales. Use Apollo for account and contact-level prospecting data to sharpen targeting. Build account-based orchestration across digital, content, and sales engagement around real buying groups, not generic lists, and report on account engagement, pipeline influence, and source, the metrics we actually track.

Paid Search and Demand Capture. Own paid search strategy and execution for ReturnPro, Direct Liquidation, and GoWholesale across Google Ads, Bing, and whatever search platform comes next. Find and capture high-intent demand across enterprise retail and B2B wholesale audiences. Manage budget and ROAS across every channel, and reallocate spend the moment performance tells you to. Own landing page optimization and A/B testing for paid campaigns.

SEO, AEO, and GEO Strategy. Own organic search strategy, not just traditional search, but the AI-powered discovery layer where buyers increasingly start: ChatGPT, Perplexity, and Google AI Overviews. Run keyword research, competitive analysis, and technical optimization for ReturnPro, Direct Liquidation, and GoWholesale. Watch rankings, traffic, and conversion continuously, and act before anyone has to ask.

Cross-Functional Collaboration. Growth doesn't operate alone. Translate Product Marketing's positioning and GTM priorities into digital and ABM programs that actually reflect the ReturnPro narrative. Extend the reach of trade shows, webinars, and sponsorships through digital and paid. Support every major launch, research report, and company announcement with coordinated execution. Keep the Web Manager sequenced and shipping.

Digital Analytics and Growth Insights. Build and maintain the reporting frameworks that measure performance across search, paid, ABM, and website. Turn acquisition, engagement, and conversion data into clear, actionable recommendations, not just dashboards. Bring a point of view to monthly, quarterly, and annual reviews with leadership.

What We Are Looking For

ABM experience, required:

• 5 years specifically running ABM or account-based marketing programs, hands-on, not incidental exposure through a broader demand gen role.

• Direct, hands-on experience with an ABM or intent platform, Demandbase, 6sense, or similar.

• Experience with a prospecting tool like Apollo or ZoomInfo for account and contact-level targeting.

• A track record of building account tiering frameworks (1:1, 1:few, 1:many) and running orchestration across channels against them.

• Experience partnering directly with sales leadership on target account selection, scoring, and account-level engagement, not just handing off leads.

• Comfort reporting on pipeline influence, source, account engagement, and reach.

Broader growth marketing experience, required:

• 7 years total in B2B growth, demand generation, or digital marketing.

• Hands-on ownership of paid search and SEO/AEO execution, not oversight of a team doing it.

• Fluent with Google Ads, Google Analytics 4, Google Search Console, GTM, and modern SEO/AEO tooling.

• Comfortable holding strategy and execution at the same time, and translating channel performance into business language for leadership.

Strong differentiators, not required:

• Experience managing multiple brands with different buyers and competitive dynamics at once.

• Familiarity with B2B wholesale, liquidation, reverse logistics, or supply chain adjacent categories.

• Already using AI tools daily to work faster across research, execution, and analysis.

Why This Role

Returns are costing retailers nearly a trillion dollars a year and sending billions of pounds of product to landfills that should be getting a second life. We've already built the infrastructure, the client relationships, and the platform to change that at scale.

What we're building now is the growth function that matches that ambition.

You'll get real scope, a team that operates at a high level, and a VP who will clear your path and invest in where you're headed next. If you want to do the most interesting growth work of your career, in a category that actually matters, this is the seat.

About ReturnPro

If you've ever wondered what happens to a product after it's returned, you're not alone. We built a company around answering that question.

Since 2008, ReturnPro has partnered with some of the world's most recognized retailers and brands to rethink how returns should work, not just operationally, but economically and environmentally.

In the U.S. alone, returns are an $850 billion problem. They strain margins, complicate logistics, wreck customer experience, and bury landfills in product that should never have ended up there.

ReturnPro is changing that math.

Through one integrated platform spanning SaaS technology, reverse supply chain services, and ReCommerce, we turn returns from a cost center into a strategic advantage. So far, we've recovered more than $5 billion in inventory value for our clients, processed over 45 million units annually, and kept more than 100 million pounds of product out of landfills. Our clients include Walmart, Lenovo, Sam's Club, Bass Pro Shops, Milwaukee Tool, and Ferguson.

We're now building the team that accelerates the transformation of an industry that has been standing still for decades. If you want to work on a problem this massive, this complex, and this overdue for reinvention, keep reading.

This position is based onsite in Aventura, FL. Relocation assistance is not available.