Demo

Community Relations Director - Healthcare Sales

Retirement Unlimited, Inc
Glen Allen, VA Full Time
POSTED ON 4/21/2026
AVAILABLE BEFORE 6/21/2026

Retirement Unlimited is seeking a Community Relations Director to join the team! The comfort and care of our residents is our highest priority. We’re committed to providing the highest level of service to our valued residents, in an atmosphere that promotes total well-being and personal fulfillment. We also are a company dedicated to quality and built on a strong foundation of family, community, long-term commitment, and entrepreneurial spirit.

The Community Relations Director is responsible for acquiring occupancy/census goals through marketing and sales activities such as telemarketing, tours, regular follow-up, developing referral sources, and maintaining a viable waiting list of applicants qualified to move to the community.

  • Accurately tracks all sales and marketing activity. Reports sales activity weekly/monthly to the Corporate Director of Marketing and Communications in the timeframe designated.
  • Maintains an up-to-date and accurate database for all prospects, professionals, and responsible parties (families) including follow-up procedures such as calls, emails, tours, etc.
  • Maintains a viable wait list of qualified potential residents.
  • Conducts tours of the community.
  • Maintains a complete understanding of RUI deposits and lease procedures. Effectively communicates procedures to prospective residents and their families.
  • Creates, maintains, and builds relationships with viable referral sources through visits, events both internal and external, and other means of communication.
  • Strives to achieve RUI census goals (% Occupancy, Move-Ins, and Community Fees).
  • Responsible for the development and maintenance of the community marketing plan including events, advertising, social media, and the budget allocation for prospects and families as well as referral sources.
  •  

What can RUI offer you?

  • Pleasant Teamwork Environment
  • Hands-On Immersive Training and Learning experiences
  • Resort-style Community
  • Supportive Corporate Team
  • Medical, Dental, Vision, Life, and Pet insurance
  • Tuition Reimbursement & College Partnerships
  • Referral Bonus Program
  • 401K with company match
  • Free Meal Daily
  • Competitive Wages
  • Many Opportunities for Growth and Development

Being an RUI team member means having the opportunity to be something more than an employee. Great possibilities lie ahead – to grow as a person and in your career. To live The RUI vision of delivering a lifestyle our residents have earned and deserved. It’s an opportunity to become your personal best.

Salary.com Estimation for Community Relations Director - Healthcare Sales in Glen Allen, VA
$162,639 to $209,426
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