Lifecycle Marketing Specialist

Position Summary

The Email & SMS Marketing Specialist is a data-driven individual who owns the execution and optimization of our lifecycle marketing programs through the Listrak platform. This role will be responsible for building campaigns and automated journeys that drive revenue, increase customer retention, and support our omnichannel retail strategy.

The ideal candidate combines technical platform expertise, strong marketing instincts, and analytical thinking to translate business goals into high-performing customer communications.

Essential Duties and Responsibilities

The essential functions include, but are not limited to the following:

Email & SMS Campaign Execution

• Build, schedule, and deploy email and SMS campaigns using the Listrak platform
• Manage promotional calendars aligned with merchandising, ecommerce, and store marketing priorities
• Ensure campaigns are executed accurately and on schedule

Lifecycle Marketing & Automation

• Develop and maintain automated lifecycle journeys, including:
  • Welcome series
  • Abandoned cart/browse
  • Post-purchase flows
  • Replenishment reminders
  • Win-back campaigns
  • Loyalty and VIP communications
• Continuously optimize automation flows to improve conversion and customer engagement

Audience Segmentation & Personalization

• Build and manage customer segments based on behavior, purchase history, and engagement
• Implement dynamic content and personalization to improve relevance and revenue performance
• Support targeted messaging for new customer acquisition and retention initiatives

Testing & Optimization

• Execute A/B and multivariate tests on subject lines, creative, send times, segmentation, and offers
• Analyze campaign performance and recommend improvements
• Optimize for KPIs including:
  • Revenue per send
  • Conversion rate
  • Click rate
  • List growth
  • SMS engagement

Performance Reporting

• Monitor and report on email and SMS performance metrics
• Provide insights and recommendations to improve lifecycle marketing effectiveness
• Partner with analytics and marketing leadership to measure marketing-influenced revenue

Cross-Functional Collaboration

• Work closely with creative, merchandising, ecommerce, and store marketing teams to ensure messaging aligns with business priorities
• Coordinate campaign requirements including creative assets, product selections, and landing pages

Compliance & List Health

• Manage list growth strategies and database health
• Ensure compliance with CAN-SPAM, TCPA, and SMS opt-in requirements
• Maintain deliverability best practices and suppression strategies

Minimum Qualifications 

• 2–5 years’ experience in email and/or SMS marketing
• Hands-on experience with Listrak or a similar ESP/SMS platform (Klaviyo, Salesforce Marketing Cloud, Braze, etc.)
• Strong understanding of customer lifecycle marketing and retention strategies
• Experience with segmentation, automation workflows, and A/B testing
• Analytical mindset with ability to interpret performance data

Preferred Experience

• Experience in retail or ecommerce
• Familiarity with CRM/CDP data integration
• Basic understanding of HTML email editing
• Experience working with marketing calendars and merchandising teams
• Experience with Listrak a huge plus!

What Success Looks Like

Success in this role will be measured by:

• Email & SMS revenue contribution
• Growth in marketing-influenced revenue
• Improvements in engagement and conversion rates
• Growth of SMS and email subscriber lists
• Performance of lifecycle automation programs

Physical Demands and Work Environment 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.

• Must be able to sit for long periods as needed.
• Must be able to work at least 40 hours per week. 
• Must have the ability to travel as needed.

 Note

This job description in no way states or implies that these are the only duties to be performed by the employee(s) of this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities.

To perform this job successfully, the employee(s) will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an at will relationship.