Social Media Specialist

Overview
We are seeking a creative and detail-oriented Social Media Specialist to join our team. The ideal candidate will have a passion for digital marketing and a strong understanding of social media platforms. This role is essential in enhancing our brand presence online, engaging with our customers, and driving traffic to our website.

Duties

• Create, design and manage published daily content across various social media platforms including Facebook, Instagram and Company Websites for all locations
• Develop engaging multimedia content such as graphics, videos, and photography that resonate with target customers.
• Monitor social media channels for comments, and messages; respond promptly to inquiries
• Utilize tools for scheduling daily posts
• Collaborate with the managers and owners to ensure brand consistency across all digital platforms.
• Conduct proofreading of all published content to maintain high-quality standards.
• Stay updated on industry trends in digital marketing and public relations to inform strategy development.
• Create consistent meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement and promoting social media campaigns
• Staying up to date on best practices and emerging trends in social media
• Taking photographs for all social media outlets
• Suggesting recommendations to adjust the social media marketing strategy for optimal results
• Create and sync calendars of holidays and events with social media
• All company handouts (event packets, brochures, direct mailer designs, menus)
• Create and sync calendars of holidays and events with social media
• Monitor and evaluate company’s social media presence on yelp, google, TripAdvisor, Facebook, Instagram, Pinterest etc.
• All company handouts (event packets, brochures, direct mailer designs, menus)
• Provide general office support such as answering calls, emails, and scheduling appointments
• Make reservations using booking systems and ensure all details are accurate

Requirements

• Proven experience in social media management or digital marketing.
• Strong skills in photography and graphic design; proficiency in Canva and Wix is a plus.
• Must be able to write clearly and with good logic, and ensure that content has correct punctuation and grammarExcellent proofreading skills with a keen eye for detail.
• Familiarity with Hospitality Industry a plus.
• Strong time management skills to effectively plan out your day
• Knowledge of public relations principles and practices is advantageous.
• Ability to work collaboratively within a team environment while also being self-motivated.
• Excellent writing, editing, presentation and communication skills
• Demonstrable social networking experience and social analytics tools knowledge
• Positive attitude, detail and customer oriented with good multitasking and organizational ability
• Excellent written and verbal communication skills in the English language
• Preferable: BA in Communications, Marketing, Business, New Media or Public Relations
• Must have at least 3 year experience

If you are passionate about social media, have a knack for creativity, and are eager to contribute to a growing team, we encourage you to apply for this exciting opportunity.

Job Type: Full-time

Pay: From $23.00 per hour

Benefits:

• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Paid time off

Experience:

• Social media marketing: 3 years (Required)

Ability to Commute:

• Rochester, NY 14618 (Required)

Ability to Relocate:

• Rochester, NY 14618: Relocate before starting work (Required)

Work Location: In person

Salary : $23