What are the responsibilities and job description for the Manager, Regional Marketing, Tim Hortons, US, New Markets (South) position at Restaurant Brands International?
Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.
Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.
RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.
RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.
Job Summary
Tim Hortons US is entering a bold new growth era — with an ambitious plan to surpass 1,000 U.S. locations by 2028. The New Markets Success Manager is at the forefront of that expansion, responsible for bringing the Tim Hortons brand to life in markets where we’re just getting started.
This is a field-first role built for someone who thrives in the energy of new markets, grand openings, and community building. You’ll own local marketing strategy end-to-end, partnering closely with franchisees, field teams, and cross-functional teams at the Restaurant Support Center to drive sales, traffic, and long-term brand relevance. Expect to be on the ground, in-market, making an impact — this role moves fast and rewards people who do the same.
Roles & Responsibilities
Location: Miami preferred; remote candidates in the South considered (Nashville or Texas)
Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.
Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.
Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.
RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.
RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.
Job Summary
Tim Hortons US is entering a bold new growth era — with an ambitious plan to surpass 1,000 U.S. locations by 2028. The New Markets Success Manager is at the forefront of that expansion, responsible for bringing the Tim Hortons brand to life in markets where we’re just getting started.
This is a field-first role built for someone who thrives in the energy of new markets, grand openings, and community building. You’ll own local marketing strategy end-to-end, partnering closely with franchisees, field teams, and cross-functional teams at the Restaurant Support Center to drive sales, traffic, and long-term brand relevance. Expect to be on the ground, in-market, making an impact — this role moves fast and rewards people who do the same.
Roles & Responsibilities
- Lead all new markets New Restaurant Opening (NRO) marketing support, from pre-launch planning through grand opening execution
- Own local marketing strategy and execution across new and growing markets
- Lead grand openings and local activations end-to-end, creating memorable, traffic-driving guest experiences
- Partner with franchisees to develop tailored marketing plans that drive sales and long-term growth
- Guide franchise owners in community relationship building: regional marketing, local partnerships, and social impact initiatives
- Execute and optimize campaigns (mailers, promotions, in-store, digital) using performance data to improve ROI
- Collaborate cross-functionally with Brand, Media, Creative, Digital, and Operations teams to deliver best-in-class execution
- Support media planning, influencer activations, and local partnerships to increase brand visibility
- Analyze campaign and market performance, providing actionable insights to improve traffic and profitability
- Build and maintain strong franchisee relationships through regular communication, weekly/monthly status checks, and in-person restaurant visits
- Bachelor’s Degree in Business, Marketing, Sales, or a related field
- 3–7 years of experience in marketing, field marketing, or a related role
- Background in local store marketing (LSM), grand openings, or community-based marketing
- Familiarity with analyzing sales, traffic, and promotional performance in a multi-unit environment
- Advanced proficiency in Microsoft Office (especially Excel and PowerPoint) and AI tools
- Strong business acumen with proven ability to build and maintain productive franchisee or client relationships
- Excellent organizational skills with the ability to manage multiple priorities and deliver on time and on budget
- Passion for building brands at the local level and engaging with communities
- Ability to take initiative and operate with urgency in a fast-paced, dynamic environment
Location: Miami preferred; remote candidates in the South considered (Nashville or Texas)
Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.
Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.
Salary : $45