What are the responsibilities and job description for the Digital Marketing Specialist position at Resorts World NYC?
Essential Duties
- Own social media content, copy, and publishing from end-to-end ensuring marketing goals and brand guidelines are met.
- Work cross-functionally to craft and implement a social plan and tone of voice.
- Oversee live coverage of various events, ensuring content quality and consistency across each channel.
- Maintain a rolling content calendar to align with brand marketing initiatives and promotions.
- Oversee the CRM needs including, Direct Mail, SMS and In-App messaging
- Previous experience with Sprout Social are preferred, but not required.
- Collaborating cross-functionally with teams to define operational procedures internally and align with marketing to advertise new games & features.
- Show a commitment to ensuring responsible gaming.
Requirements
- Have exceptional customer service skills
- Demonstrate troubleshooting technical skills
- Demonstrate Great communication skills, both verbal and written.
- Preferred previous knowledge of any iCasino marketing
- Experience managing, leading and building a wider team.
- Self-starter with the ability to take ownership and be accountable for deliverables.
- Ability to juggle multiple priorities and thrive in fast-paced environments.
- Passion for technology, sports, gaming/casinos, or all of the above.
Work/Educational Experience
- Must be at least 21 years old
- Possess a high school or equivalent diploma
- Reside in the state of New Jersey
- Must be able to obtain and maintain the appropriate gaming license through to the New Jersey State Gaming Commission
Job Requirements
To perform this job successfully, an individual must be able to perform each job responsibility satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Physical Demands:
The physical demands described here are representative of those that must be met by the Team Member to successfully perform the essential functions of this job.
While performing the duties of this job, the Team Member is regularly required to talk or hear. The Team Member is also regularly required to stand, walk, sit, and use hands to finger, handle, or feel objects, tools or controls. The Team Member is occasionally required to reach with hands and arms, and to sit, climb or balance, and stoop, stretch, bend, kneel, crouch, or crawl.
Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. Essential responsibilities include moderate physical ability such as lift or maneuver at least fifteen (15) pounds, and prolonged sitting during the shift.
Work Environment:
The work environment characteristics described here are representative of those that must be met by Team Members while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the work environment varies. When on the casino floor, the noise level increases to loud. When on the casino floor or other designated areas may be subjected to tobacco smoke. Must be able to handle intoxicated guests in a professional manner.
Due to the unpredictable nature of the hospitality/entertainment industry, Team Members must be able to work varying schedules to reflect the business needs of the property.
The Company is committed to achieving full equal opportunity without discrimination based on race, religion, color, sex, national origin, politics, marital status, physical.
Salary: $62,500 - $70,000
Salary : $62,500 - $70,000
