Associate Brand Manager

Position Overview

• Job Title: Associate Brand Manager
• Location: Minnetonka, Minnesota (in office 4 days a week)
• Employment Type: Full-Time
• Reports to: Director, Marketing

Company Overview

Resolution Pet Brands is a fast-growing branded pet food and treat company. The Company is currently executing a growth strategy and is seeking an Associate Brand Manager with CPG marketing experience who is ready to take the next step in their career and assume broad responsibility for growing and developing consumer brands.

Our products are sold through independent pet stores, specialty retailers, e-commerce and other channels.

We're entrepreneurial, fast-moving and continually developing new products and new ways to reach pet owners.

Position Summary

*Please review application requirements/instructions*

This is a hands-on position offering significantly broader exposure than many traditional Associate Brand Manager roles. You will work across brand strategy, innovation, product development, packaging, pricing, financial performance and commercialization and have the opportunity to see your work go from concept to the marketplace.

For someone coming from a larger CPG organization, this is an opportunity to gain broader responsibility earlier in your career, work closely with senior management and make a visible impact on the growth of multiple consumer brands.

Key Responsibilities

• Help develop and execute brand strategies and annual marketing plans
• Take day-to-day responsibility for assigned brands and product lines
• Analyze brand performance, sales, margins, pricing, promotions and competitive activity
• Develop a strong understanding of brand P&Ls and take increasing responsibility for brand financial performance
• Support new product development projects from concept through commercialization
• Participate in consumer positioning, branding, naming and packaging development
• Develop business cases for new products, line extensions and marketing initiatives
• Work with co-manufacturers and suppliers on new products, reformulations and product improvements
• Help develop and execute launch plans for new products and line extensions
• Work cross-functionally with Sales, Product Development, Operations, Finance and outside creative resources
• Support retail, distributor, e-commerce and digital marketing initiatives
• Monitor consumer trends, competitive activity and emerging opportunities in the pet industry
• Identify opportunities to expand existing brands into new products, channels and markets
• Manage multiple projects simultaneously with a strong sense of urgency and accountability

Qualifications & Characteristics

Minimum Qualifications

• Minimum 2 years of brand management or closely related CPG marketing experience
• Strong analytical and financial skills
• Understanding of brand economics, including sales, gross margin, marketing expenditures and profitability
• Strong project-management and organizational skills
• Ability to work effectively across multiple departments and with outside partners
• Entrepreneurial, hands-on approach with a strong sense of ownership
• Strong written and verbal communication skills

Preferred Qualifications

• Product development and new-product commercialization experience
• Branding and packaging development experience
• Experience with food, pet food, treats or other consumable products
• Experience working with co-manufacturers
• Experience with imported products or international suppliers
• Experience analyzing or managing a brand P&L

Compensation

• Salary range: $78,000–$90,000 (plus performance bonus)
• Compensation will vary based on skills and experience

How to Apply

Please submit:

• Your resume
• A brief cover letter or introduction
• Examples of brand management work you have done, such as product launches, packaging projects, brand positioning, innovation projects, marketing campaigns or other relevant work

Please clearly explain your individual role and contribution to any examples submitted.

Note: The responsibilities and qualifications outlined above are intended to describe the general nature and level of work expected to be performed by an individual in this position. They are not intended to be an exhaustive list of all responsibilities and activities required for the role.