Paid Marketing And SEO Specialist

Paid Growth & SEO Specialist (Associate / Manager level)

Company: resbiotic®

Location: Dallas, TX — in-person, full-time

Compensation: $70,000-$100,000, flexible based on experience and fit

Type: Full-time, early to mid-career

Application: Resume and cover letter required. Email careers@resbiotic.com

About resbiotic®

resbiotic® is a science-first, clinically validated consumer health company pioneering the Gut-X Axis — targeting multiple organ systems including lung, metabolism, immunity, hormones, and gut health through precision biotic formulations.

We are scaling rapidly across DTC ecommerce, TikTok Shop, Walmart.com, Walmart retail, Walgreens, HEB, HCP channels, creator/affiliate commerce, paid media, and search.

We are not looking for average. We are looking for a superstar paid growth and SEO operator who wants to help build one of the next major consumer health brands.

The Role

We are hiring a Paid Growth & SEO Associate / Manager to run, test, optimize, and scale paid acquisition and search visibility across our digital growth channels.

This is an in-person, full-time role in our Dallas office for an early to mid-career marketer with strong paid media experience, SEO management ability, analytical strength, AI fluency, and the hunger to grow quickly inside a high-performance organization.

This person’s full-time job will be driving growth across Meta, Google, TikTok, Reddit, X/Twitter, YouTube, Walmart.com, Walmart Connect, SEO, AI search, and other paid and organic search channels.

This is not a “check the box” marketing role. This is for someone who wants to launch, test, learn, optimize, and scale every day.

We want someone who can move fast, think clearly, use data, use AI, take ownership, and burn the midnight oil when needed. The right person is a doer — someone who is available, accountable, responsive, and obsessed with performance.

Key Responsibilities

Paid Media Execution

* Build, launch, monitor, and optimize paid campaigns across Meta, Google, TikTok, Reddit, X/Twitter, YouTube, Walmart.com / Walmart Connect, and other emerging paid channels

* Manage campaigns across acquisition, retargeting, subscription, bundles, product-specific funnels, creator/UGC ads, and retail-support campaigns

* Monitor daily spend, CAC, ROAS, MER, CTR, CPM, conversion rate, AOV, LTV, and contribution margin

* Scale winners quickly and cut underperforming campaigns without waiting for long corporate approval cycles

* Support paid campaigns for DTC, TikTok Shop, Walmart.com, Walgreens, HEB, product launches, and retail/ecommerce moments

SEO & Search Growth

* Own day-to-day SEO management across technical SEO, content SEO, product pages, blogs, landing pages, and search-driven conversion

* Improve organic visibility for resbiotic® product categories including lung health, metabolic health, GLP-1 support, gut health, prebiotics, women’s health, and microbiome science

* Coordinate keyword research, on-page optimization, internal linking, schema markup, metadata, and content briefs

* Track organic rankings, traffic, conversion, and revenue impact from SEO initiatives

* Work with internal and external partners to improve site health, page speed, indexing, structured data, and search performance

* Support AI search / GEO visibility across ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews, and other emerging discovery platforms

* Turn clinical and scientific content into search-optimized, consumer-friendly content that can rank, educate, and convert

Daily Testing & Launch Rhythm

* Launch and test new campaigns, ad sets, audiences, creatives, hooks, landing pages, offers, bundles, SEO pages, and product angles on a frequent basis

* Help build a high-velocity testing engine where new ads, landing pages, and search experiments are going live every week, and often daily

* Track what is being tested, what is winning, what is failing, and what should be scaled or killed

* Turn paid media and SEO learnings into practical recommendations for creative, website, email, TikTok Shop, Walmart.com, and retail support

* Bring a bias for action: test fast, learn fast, improve fast

Creative Testing & Performance

* Develop and manage structured creative testing across hooks, claims, formats, offers, audiences, search intent, and product angles

* Partner with creative, content, UGC creators, influencers, and internal team members to generate new paid ad and SEO content concepts

* Analyze creative and content performance and translate data into better briefs

* Help build a fast-moving testing engine across static ads, UGC, founder-led content, educational content, product demos, testimonials, landing pages, blogs, and retail callouts

* Understand not only which ads and pages work, but why they work

DTC, TikTok Shop & Walmart.com Growth

* Support growth across Shopify, TikTok Shop, Walmart.com, and digital retail channels

* Drive traffic to product pages, bundles, subscription offers, landing pages, SEO content, and retail product listings

* Coordinate paid and search campaigns around product launches, retail moments, promotions, creator/affiliate activations, and seasonal opportunities

* Treat Walmart.com and retail digital channels as major growth opportunities, not side projects

AI-Enabled Marketing

* Use both internal AI systems and external AI tools to accelerate marketing execution

* Use AI daily for ad copy, creative variations, SEO briefs, keyword research, campaign analysis, competitive research, audience insights, reporting, landing page testing, and performance summaries

* Work with internal AI resources to build repeatable workflows that make the marketing function faster and more efficient

* Identify ways to use AI to increase creative velocity, improve targeting, accelerate SEO, reduce manual work, and uncover new growth opportunities

* Stay current on new AI tools and bring practical ideas to the team

* Help make resbiotic® an AI-first growth organization

Analytics & Reporting

* Build clear daily and weekly reporting around paid media and SEO performance

* Use tools such as Meta Ads Manager, Google Ads, TikTok Ads Manager, Reddit Ads, Walmart Connect, Shopify, Triple Whale, Daasity, Klaviyo, Google Analytics, Google Search Console, SEMrush/Ahrefs or similar SEO platforms

* Translate campaign, search, and site data into clear next steps

* Understand not only what happened, but why it happened and what should happen next

* Maintain strong analytical discipline around CAC, MER, ROAS, contribution margin, organic traffic, keyword rankings, conversion rate, AOV, LTV, retention, and channel-level performance

Ideal Candidate

You may be a fit if you are:

* An early to mid-career paid growth / SEO operator with approximately 2–6 years of experience and want fast career growth

* Experienced running paid campaigns across Meta, Google, TikTok, and ideally Reddit, X/Twitter, YouTube, Walmart.com / Walmart Connect, or other retail media platforms

* Experienced managing SEO projects across content, technical SEO, keyword strategy, landing pages, and organic growth

* Strong analytically and comfortable making daily optimization decisions

* Comfortable with fast testing, frequent campaign launches, and constant iteration

* Creative enough to understand why ads and search pages work, not just how to push buttons inside platforms

* AI-native or highly AI-capable, with real examples of how you use AI tools in marketing

* Hungry to grow into a bigger role as the company scales

* Interested in AI, health, wellness, supplements, CPG, ecommerce, or consumer brands

* Highly responsive, accountable, and available when the business needs you

* Comfortable working in person in a fast-moving Dallas office environment

Required Skills

* Paid social campaign execution

* Paid search campaign execution

* SEO management

* Keyword research and content SEO

* Basic technical SEO understanding

* Performance analytics

* Creative testing

* Campaign and SEO reporting

* AI-assisted marketing workflows

* Strong spreadsheet / analytical skills

* Strong attention to detail

* Ability to work quickly and independently

* Clear communication and weekly reporting discipline

* High ownership and high availability

Preferred Experience

* DTC ecommerce, Shopify, TikTok Shop, Walmart.com, supplements, wellness, beauty, CPG, or consumer health experience

* Experience with creator/UGC-driven paid ads

* Experience coordinating with influencers, affiliates, or TikTok Shop creators

* Experience with Triple Whale, Daasity, Klaviyo, Shopify, Walmart Connect, Google Search Console, SEMrush, Ahrefs, or similar platforms

* Experience with landing page testing, CRO, subscription growth, bundle/AOV optimization, or SEO-driven content growth

* Experience working in a startup or high-growth consumer brand environment

* Experience using AI for creative production, SEO, campaign analysis, reporting, automation, or customer research

What Success Looks Like

The right person will help us:

* Launch more tests faster

* Lower CAC while scaling profitable growth

* Increase DTC revenue across website, TikTok Shop, and Walmart.com

* Improve SEO visibility and organic search-driven revenue

* Improve creative and landing page testing velocity

* Build a repeatable paid media and SEO operating system

* Support product launches and retail activation

* Improve subscription and bundle performance

* Use AI to make the marketing team faster and more efficient

* Grow into a larger marketing leadership role as the company scales

Who This Role Is Not For

It is not for someone who needs a highly structured corporate environment.

It is not for someone who only understands brand marketing but does not understand performance.

It is not for someone who knows paid ads but ignores SEO, search intent, landing pages, and conversion.

It is not for someone who wants a slow, predictable, 9-to-5 marketing job.

This is for a hungry, analytical, creative, hands-on paid growth and SEO operator who wants to test, launch, learn, and scale every day.

Benefits and growth opportunities will be discussed during the interview process.

How to Apply

To apply, email your resume and cover letter to:

careers@resbiotic.com

Subject line: Paid Growth & SEO Associate / Manager Application — [Your Name]

Applications without a cover letter will not be reviewed.

In your cover letter, please answer:

1. Which paid channels have you personally managed?

2. What SEO projects or organic growth initiatives have you personally managed?

3. What is one campaign, channel, or SEO initiative you scaled successfully?

4. What AI tools do you currently use for marketing, creative, analytics, SEO, automation, or reporting?

5. Why are you interested in resbiotic®?