What are the responsibilities and job description for the Head of Marketing (GTM) position at RentWorthy?
About Us
RentWorthy (www.rentworthy.us) is a rental marketplace—think DoorDash or Airbnb but for items. We're making it easier than ever for people to rent everything from party equipment and tools to electronics, sports gear, and outdoor equipment from trusted businesses and individuals in their communities.
We're an early-stage startup preparing to scale across multiple U.S. cities. As we continue building our marketplace, we're looking for a Head of Marketing & GTM who wants to own our entire growth strategy from the ground up and become one of the key leaders shaping the future of the company.
The Role
We're looking for someone who thinks like both a marketer and a founder.
You'll own our entire go-to-market strategy while remaining hands-on with execution. From paid acquisition and social media to partnerships, referrals, community activations, influencers, lifecycle marketing, and product launches, you'll help determine how RentWorthy grows.
You'll work directly with the founders and have significant influence over marketing, branding, customer acquisition, and growth strategy.
What You'll Work On
- Develop and execute RentWorthy's overall Go-To-Market strategy
- Build scalable customer acquisition channels
- Launch and optimize paid advertising campaigns (Meta, TikTok, Google)
- Own lifecycle marketing, CRM, and email campaigns
- Develop referral and ambassador programs
- Create growth loops that increase marketplace activity
- Plan and execute city launch strategies
- Oversee influencer and creator partnerships
- Lead community outreach and grassroots marketing initiatives
- Build strategic partnerships with local businesses and organizations
- Analyze marketing performance and continuously optimize CAC, activation, and retention
- Work closely with product to improve onboarding and marketplace conversion
- Help establish RentWorthy as the leading rental marketplace brand
Qualifications
- Experience growing two-sided marketplaces
- Experience with referral or viral growth systems
- Familiarity with influencer marketing and UGC campaigns
- Knowledge of SEO and content marketing
- Experience using analytics platforms such as PostHog or GA4
- Experience with email automation platforms (Customer.io, Brevo, Klaviyo, etc.)
- Startup fundraising or investor presentation experience
- Team leadership and hiring experience
- Consumer marketplace, SaaS, or mobile app experience
- Strong understanding of paid acquisition channels
- Experience with Meta, TikTok, Google Ads, and organic social growth
Compensation
- Equity-only at this stage
- Opportunity for future salary as the company grows
- Meaningful ownership with the ability to shape the company's long-term success
If you're excited about building something from zero, enjoy moving fast, and want to leave your mark on a company from its earliest stages, we'd love to hear from you.